正确的论文建立在您提供正确，完整的资料基础之上, 请您务必把学校给您的作业要求的原文件、评分标准和课件资料发给我们 1. 请使用英文填写具体、准确的作业指令和要求，包括您认为重要和必须的所有需求； 2. 提供简洁但您认为必要的信息。如专业，课程全称，LECTURE NOTE(课件资料)，写作相关图书文章， 3. Outline/Bullet Points (分点描述) 是非常高效的表达方式，请使用此方式表述您的要求； 4. 我们的免费修改政策基于您最初提交的清晰明确的作业要求。 所在国家 - Country UK 所属专业 - Major MSC MARKETING COMMUNICATIONS 学位级别 - Degree Level Master 课程名称 - Course Name Retail Marketing 论文题材/题目 - Essay Topic Select ONE retailer of your choice. Using your retailer discuss their retail strategy. The following areas must be discussed: a. Competitive Strategy: Where is the retailer on EITHER the Wheel of Retailing (Brown 1990) or The Big Middle (Levy et al 2005)? Who are your retailer’s core competitors? b. Store design strategy e.g. How well does the retailer encourage the customer to stay, explore and buy? c. Any other areas that you think are important e.g. the use of technology/ loyalty cards. d. Make 4 evidence based recommendations as to how your retailer can improve their retail strategy. 词数 - Word Count 3000 格式要求 - Formatting Style（例如：essay，report等或其它） Report 文献个数及格式 - References（例如：APA，Harvard，Chicago或其它）默认ref个数为每千字4个reference 20 academic peer-reviewed references; Harvard 论文要求及备注 - Other requirements or notes Understanding demonstrated of the chosen company 20 marks Competitive Strategy: Where is the retailer on EITHER the Wheel of Retailing (Brown 1990) or The Big Middle (Levy et al 2005)? Who are your retailer’s core competitors? 20 marks Store design strategy e.g. How well does the retailer encourage the customer to stay, explore and buy? 20 marks Make 4 evidence based recommendations as to how your retailer can improve their retail strategy. 20 marks Use of literature 20 marks 截止日期 Due Date 截止时间及日期 Due Date and Time 25th April 2017 截止时间所在时区 Time Zone UK 学校网址和登录信息 - School website, student ID and password