MAN 301 Strategic Management Assessment Tasks 1 & 2 Situational Analysis – this is an INDIVIDUAL student task This comprises TWO assessments 1. Preparation for and submission to Moodle in which you are required to demonstrate significant progress towards the finalisation of the Situation Analysis Report. Students will be given details during the second week for submission of a one page report 2. Marks Allocated 5% 3. The Situation Report. Marks Allocated 25% Word Limit 1500 words Due Date Reports must be uploaded to Moodle before Noon on Monday week 7 What you are required to do; You will be supplied on Moodle with initial industry research on the Australian Aged Care Industry and some information on the company, assigned to you by the lead lecturer, for which you are to develop a strategic plan. You will need to supplement this research with your own research. Students are required to undertake a detailed analysis of the chosen market in Australia and the external factors affecting that industry. The analysis should cover market structure, segmentation, distribution channels, competitors and trends for the total market. In addition you will also be required to undertake an internal analysis of your chosen company in order to identify their core capabilities and competencies and any competitive advantage they may possess. From this analysis you will highlight the key issues facing the industry and the company and put forward an initial range of potential future strategies which the company may consider. The structure of your report headings will be • Executive Summary • Market Size & Trends • Financial and Corporate Performance • SWOT & Competitive Advantage • Strategic Options • Possible Recommendations