Cengagebrain .com Id- [email protected] OR it will ask for returning student then use –carvalho Pw-Kyan#1973 -the K is caps 1. After logging in you will see MBA MKT Spring B-17-----Click the open sign by it 2. On the far top right, click list view and then scroll down and click chapter 12,which will show you the notes . ASSIGNMENT Case #6, Chapter 14, TAZA Submit in Word format. Case Summary In a narrative format, discuss the key facts and critical issues presented in the case keeping in mind ethics related to marketing programs in our chapter. In addition, update the case to current time and conduct a comprehensive SWOT analysis for TAZA. Case Analysis 1. Which distribution channels does Taza use, and why are they appropriate for this company? 2. In what ways does Taza benefit from selling directly to some consumers? What are some potential problems of selling directly to consumers? Executive Decisions 3. In what ways are Taza’s distribution efforts influenced by the fact that its products are organic? TEXT BOOK---Marketing 2016,1st Edition By William M.Pride, O.C.Ferrell