Cengagebrain .com Id- [email protected] OR it will ask for returning student then use –carvalho Pw-Kyan#1973 -the K is caps 1. After logging in you will see MBA MKT Spring B-17-----Click the open sign by it 2. On the far top right, click list view and then scroll down and click chapter 12,which will show you the notes . ASSIGNMENT Case # 7, Chapter 16, FRANK PEPE’S PIZZERIA NAPOLETANA Submit in Word format. Case Summary In a narrative format, discuss the key facts and critical issues presented in the case keeping in mind ethics related to marketing programs in our chapter. In addition, update the case to current time and conduct a comprehensive SWOT analysis for Frank's Pizzeria. Case Analysis 1. What are the various promotion elements that Pepe’s uses to communicate with customers? 2. What role does word of mouth play in Pepe’s integrated marketing communications? Executive Decisions 3. Evaluate free pizza as a form of sales promotion in Pepe’s success as well as the effectiveness as a marketing stratgegy in general. TEXT BOOK---Marketing 2016,1st Edition By William M.Pride, O.C.Ferrell