Cengagebrain .com Id- [email protected] OR it will ask for returning student then use –carvalho Pw-Kyan#1973 -the K is caps 1. After logging in you will see MBA MKT Spring B-17-----Click the open sign by it 2. On the far top right, click list view and then scroll down and click chapter 12,which will show you the notes . ASSIGNMENT Case #8, Chapter 20, Urban Farmz Submit in Word format. Case Summary In a narrative format, discuss the key facts and critical issues presented in the case highlighting the importance of customer relations for Urban Farmz. In addition, update the case to current time and provide a comprehensive SWOT.. Case Analysis 1. In the pursuit of profits, how might Urban Farmz use a combination of cost-based, demand-based, and competition-based pricing for the products it sells? Explain your answer. 2. Urban Farmz wants to price the organic soap at $15.95 per bar, while the soap maker prices the same soap at $14 per bar. What perceptions do you think consumers will have of each price? What recommendations do you have regarding this price difference? Executive Decisions 3. Would you recommend that Urban Farmz use promotional pricing at the farmers’ markets where it regularly sells its products? If so, which techniques would you suggest, and why? TEXT BOOK---Marketing 2016,1st Edition By William M.Pride, O.C.Ferrell