Description Academic research on consumer behaviour has been an important driving force behind business decisions in the real world. In this assessment task, you as a “consumer behaviour expert” will bring the latest consumer behaviour research into practice. First, please find a research article published in any 2016 issue of “Journal of Consumer Research”, the best consumer behaviour journal in the world. Your task is to present findings of this research article and apply these findings to a real-world organisation. That is, you will provide recommendations on how the organisation could benefit from applying the research findings. This presentation should be made within 3 minutes and through 4 PowerPoint slides. The slides should follow the subsequent structure: Student information and presentation title; Findings of the research article; Recommendations for the organisation; Reference list. You will also prepare a script (i.e., a Word document) in which you will write out or at least outline what you intend to say in your presentation. Assessment Criteria PowerPoint design - 2 marks Presentation clarity - 2 marks Findings of the research article - 12 marks Recommendations for the organisation - 12 marks Referencing - 2 marks Total - 30 marks