Task Research Report Due Date Week 8: Worth 60% (35 marks) Purpose The purpose of this task is to encourage students to identify and prepare a written critique of a range of features relating to an organisation’s social media presence and strategy. Learning Outcomes The following learning outcomes are reinforced in the completion of this task: K1, K2, K4, S1, A1 and A2. Requirements Students are required to prepare a research report of approximately 3500 words. Students are required to select from a list of organisations and prepare an analysis of the organisation’s social media presence and strategy. Very detail explanation with figures. Students should report an analysis and evaluation of the following aspects in relation to their selected organisation: • social media presence • social media audience • social media marketing • ethics, privacy and security • social media technologies The following list of organisations: • Uber Wed, May 10, 2017, 17:00 pm CRICOS Provider No. 00103D itech 7408 ass 1 Sem1 2016.docx Page 1 of 3 Academic Presentation: Reports should be presented as a business style report, including title page, executive summary, table of contents, introduction, body encompassing analysis and discussion, conclusion, and references in accordance with: • General Guide to Referencing: http://federation.edu.au/ data/assets/pdf_file/0015/164121/FedUni- General-Guide-to-Referencing-2014.pdf • General Guide to Writing and Study Skills: http://federation.edu.au/ data/assets/pdf_file/0018/190044/2014-General-Guide-to-Writing-and-Study- Skills.pdf Submission: This task will be marked by the course lecturer and/or tutors. Students will be required to submit their written report via Moodle. Please refer to the Course Description for information regarding late assignments, extensions, special consideration, and plagiarism. A reminder all academic regulations can be accessed via the university’s website, see: http://federation.edu.au/staff/governance/legal/feduni-legislation Feedback and Marks: Feedback and marks will be provided in Moodle. Marks will also be available in FDL Marks. Time Required: Time required to complete this task is approximately 20 hours.