Project 3. Case Study 13. Nestle: Sustaining growth in mature markets How would you define the industry in which Nestle operates? Who are the other players operating within that industry in Australia and globally? What are the key success factors in this industry in Australia and globally? What is the role of safety and innovation in this industry? Explain the strategy and capabilities of Nestle. What the major challenges which Nestle faces in 2017? How should Nestle satisfy the needs of their customers as well as being able to growth and sustain its growth? What is the future for Nestle? The format of the report should be as follows: Executive summary (objectives, method, limitations and findings of the report – one page only, no bullet points; no repetition of the introduction). Introduction (main strategic issues which (see the questions to each given project –in Italic) the company is facing and which you intend to study in your report; what parts are included in your report and what analytical tools will you use to investigate the company’s competitive position in order to prepare recommendations with regards to the main strategic issues?). Remember, you are expected to introduce your report, not the company. Main strategic issues which the management has to address (these issues should be identified based on company background information) In this section you should provide a brief outline of the company, what it does and how it has developed, and any other information you consider relevant to understanding the current situation. The outcome of this section is to identify main strategic issues (e.g., see main strategic issues given you in each of the three projects –in Italic - for your preparation and class discussion). In the following two sections you will analyse the external and internal environment in order to resolve the main strategic issues. External analysis In this section you should outline what you think are the main opportunities and threats facing the organisation. You should analyse the general, industry and competitors' environment of the company. Do not attempt to analyse all elements of the external environment equally: it is important that you concentrate on a few main elements and explain why they are significant. You have to support the most significant elements of the external environment by references from the business media, industry publications and other relevant websites. Internal analysis In this section you should outline what you think are the main strengths and weaknesses of the organisation. As with the external analysis, you need to try to identify and explain the main issues rather than list a wide variety of factors. You should explain what resources and capabilities contribute into a competitive advantage of the company. Your analysis should be supported by relevant information from the case study, a company’s web site and the media. Strategy evaluation and recommendation In this section you should outline a range of strategic actions for the company: where to from now to re-solve the main strategic issues identified in section 1. You should recommend one of these alternative actions and justify your choice in terms of the company’s SWOT analysis. To link together the results of the external and internal environmental analysis, you should use the TOWS matrix which will be introduced in section 4 of the semester (see Study Guide). Conclusion (major results of your analysis and recommendations with regards to the main strategic issues identified in Introduction) The report length is 6500 words, excluding appendices. Double spaced, 12 point font, 2.5 cm margins. The report should be prepared in a professional manner. This means that the papers should be concise, incisive, and literate and include appropriate supporting tables, charts, and exhibits. There must be clear evidence of consultation of academic literature – at least 5 academic journals articles, two books and three web sites must be used, and appropriately referenced in accordance with the Chicago referencing guide (see: http://lisweb.curtin.edu.au/referencing/chicago.html). Summarizing and rehashing facts published about the company is discouraged – except where factual restatement is an integral part of evaluation. More information about report writing can be found using the following links: http://startup.curtin.edu.au/study_skills/report.html Curtin’s Study Skills Report Writing guide site. This is a comprehensive and user-friendly guide. http://www.arbld.unimelb.edu.au/students/essay/essaytech.html The University of Melbourne Essay and Report Writing Guide. Assignment 3 (Task 2 - report) Marking Criteria (out of 35%): • Executive Summary, l Introduction of the report: what are your going to find out about the company and how are you going to approach this study, l Use of appropriate analytical techniques such as the Porter five forces model, value chain analysis, strategic map, the Boston Consulting Group matrix, The industry Attractiveness matrix etc., including the use of charts and tables where appropriate, please remember: analytical tools do not matter for their own sake, rather they should help you to analyse the company, l The depth and breadth of your team’s analysis of the company’s situation (evidence of using the industry information), l Evaluation of alternative solutions and justification for selection the case solution, l Presenting realistic, well supported by the analysis recommendations for action, l Layout, grammar, spelling, l References.