Writing a business proposal. What is a business proposal? A business proposal is where a company, or consultancy is looking for business. It may be:  a submission produced by a business or individual to complete a specific job or project, or to supply a service for another party.  a document prepared for a prospective client, outlining the service you’re offering, and explaining why you’re the best person for the job.  is usually issued from one business (eg a Consultancy) to an established business who may need their services. A business proposal is not the same as a business plan. This is a most common misconception, so while there are areas of overlap (like your executive summary) the two are different. Very often certain information gathered for a business proposal has been accessed from a Business Plan. But don’t confuse the two; they are distinct and separate. …………………………………………….. SUGGESTED PROPOSAL STRUCTURE • Title page Your business proposal should start with a title page, which should include your name and the name of the person to whom you’re submitting your proposal, and the date submitted. • Table of contents Depending on how long your business proposal is, a table of contents is a nice touch. • Executive Summary(approx 200 words) Introduce your proposal with a brief overview of the project / proposal. It should sellwhat you are proposing to do and how you intend to manage the necessary changes. It could mention change concepts that have been adopted. 1. PROPOSAL i) Description of the Project (A Statement of problem, issue, or job at hand) Following your executive summary, go on to describe / discuss the problem that the client is currently facing.This is where you can show your client that you understand their needs, and fully grasp the issue they are trying to solve. Clarify the situation (problem)that is to be tackled. Don’t forget to use change terminology to describe this problem. Introduce change concepts that will be considered. ii) Scope of the work. (Approach and methodology) (Costs are not necessary in this assignment) This section shows how you plan to tackle your potential client’s problem, and the steps you’ll take to carry out your plan. It should provide parameters which indicate where your proposed strategy ‘begins and ends’.You may choose to propose various change theory to describe one approach over another. iii) Key Objectives of the Project In this section, the key objectives / goalsof the proposal are made clear. You have been “approached’ to manage one of the change projects, so this is where you clearly outline the goals of your project. These key objectives or goals must align with the scope and timeline.For this assignment, you should be using ‘change’ terminology to describe these goals, including concepts and theory that may be considered / implemented to best meet the objectives of your project. iv) Implementation Approach and strategies This is where you get into the detail of how you actually plan to fulfill your client’s needs; how you will implement the work indicated in the ‘scope’. This section of the business proposal should detail the stages of change that will be implemented in order to solve your client’s problem. ‘Change’ vocabulary should be used as you describe how your change strategies will be implemented; the progress of your proposal and the impacts / outcomes of the implementation of the change activation. v)Overview of a Timeline (Schedule and benchmarks) Maybe in Table Form …perhaps use a Gannt Chart. Be clear with your potential client: How long will your proposed project take?Don’t promise what you can’t deliver – be realistic! vi) Evaluation This is your final sell. Include details of how your client will benefit from your management of this aspect of change activation in his organisation. Be firm in your descriptions of the change models / theories used (Kotter, Kanter etc). Ensure that change concepts you have touched on are reiterated clearly. 2. UNDERLYING CHANGE MANAGEMENT CONCEPTS 3. STRENGTHS, WEAKNESSES AND LIMITATIONS. References ……………………………………