Criteria Below Expectations Fail (0 – 49) Meets Expectations Pass (50 – 59) Meets Expectations Credit (60 – 69) Exceeds Expectations Distinction (70 – 79) Exceeds Expectations High Distinction (80 – 100) Accurately defines the given business context to identify & define problem(s) - (20%) Identification and analysis of the context of the problem in the case is incorrect and/or irrelevant. Identifies & analyses the context of the problem in the case. Is able to identify and perform an in-depth analysis of the problem presented in the case. Critically analyses the context and the problem presented in the case study with vigour. Comprehensive analysis of the problem presented in the case study with clarity and accuracy. Explains principles & theories to analyse the problem - (25%) Little or no evidence of an understanding and/or application of theories related to the case study. Can apply some principles & theories to analyse the problem presented in the case. Shows a clear understanding of the theories & principles and uses them to effectively analyse the case study. Demonstrates a good grasp of the problem and is able to clearly explain the theories and principles with relevance to the case study. Exhibits high critical thinking abilities and is able to bring in various theories & concepts to analyse the case from different perspectives. Quality of communication- (15%) Limited vocabulary with constant grammar mistakes, spelling & punctuation errors. Good vocabulary. Minor grammar and spelling errors. Is able to communicate the ideas. Good control of vocabulary with minimal grammar, punctuation and spelling errors. Exhibits good academic writing skills. Very good academic writing skills. Consistent control of vocabulary, free from grammar and spelling mistakes. Flow is very good too. Excellent control of language and vocabulary. Logically written with ideas and concepts expressed clearly and succinctly. Selects & justifies a solution - (25%) The proposed solution has little or no relevance to the problem presented in the case study. The proposed solution has relevance to the problem presented in the case study. Justification provided, but important supporting evidence is missing. The proposed solution adequately addresses the problem of the case study. Justifies the solution using relevant evidence from theory and literature. The proposed solution sufficiently identifies and addresses the problem presented in the case. Detailed analysis provided with clear explanation of the theories, drawing evidence from referenced literature. The proposed solution exhibits a high level understanding of the problem presented in the case. Explicitly justifies the solution using evidence from the case, relevant literature and theory explained in class. It also identifies obstacles. Referencing (No. & Quality of References) - (15%) Fails to meet the minimum number of references required. Minimal references. Minor errors in referencing noticed. Adequately referenced and consistent use of good references. Accurate referencing and a wide range of sources quoted. Excellent references, both in quality and quantity with good relevance to the topic.