you need attention to a few key points. It is vitally important to undertake a thorough exploration of the case study. Although the case study will be provided on the exam day, you will do yourself great service by familiarising yourself with the it prior to the exam day, as there might not be ample time to expend trudging through the pages of the case study in search of information if you're unfamiliar with it. Therefore, be adept at using frameworks such as Five Forces to analyse the competitive environment within the pharmaceutical industry. You will require thorough knowledge of the Five Forces framework as well as the limitations of its use. In addition, endeavor to identify and study the strategy groups, strategic alliances and acquisitions within the pharmaceutical industry as discussed in the case study. Examples of such include Pfizer. Consider the driving forces behind the strategic decisions as well as the effect of ethical policies of the various organisations on key stakeholders.