Assignment title: Information
The key frameworks and concepts covered in modules 1–5 are particularly relevant for this
assignment. Assignment 2 relates to the specific course learning objectives 1, 2 and 4 and
associated MBA program learning goals and skills: Global Content, Problem solving,
Critical thinking, and Written Communication at level 3:
1. demonstrate applied knowledge of people, markets, finances, technology and management in
a global context of business intelligence practice (data warehouse design, data mining
process, data visualisation and performance management) and resulting organisational
change and how these apply to implementation of business intelligence in organisation
systems and business processes
2. identify and solve complex organisational problems creatively and practically through the
use of business intelligence and critically reflect on how evidence based decision making
and sustainable business performance management can effectively address real world
problems
4. demonstrate the ability to communicate effectively in a clear and concise manner in
written report style for senior management with correct and appropriate acknowledgment
of main ideas presented and discussed.
Note you must use RapidMiner Studio for Task 1 and Tableau Desktop for Task 3 in
this Assignment 2. Failure may result in one or more Tasks 1 or 3 not being marked
and awarded zero marks.
Note carefully University policy on Academic Misconduct such as plagiarism, collusion
and cheating. If any of these occur they will be found and dealt with by the USQ
Academic Integrity Procedures. If proven Academic Misconduct may result in failure of
an individual assessment, the entire course or exclusion from a University program or
programs.
Task 1 Exploratory Data Analysis and Decision Tree Analysis (Worth 30 Marks)
a) Assignment 2 requires that you research and critically evaluate literature surrounding the
problem of effectively assessing loan applications for credit worthiness. Credit worthiness
assessment reduces the risks associated with lending by determining which potential loan
applications are considered to be good, or alternatively a poor, credit risk and should on that
basis be approved or rejected. Good risk management of loan applications can significantly
improve the bottom line of financial institutions such as banks, building societies and credit
unions. This research will inform your assessment and identification of the key variables in the
credit data set which is provided for Assignment 2. Note you should also refer to the data
dictionary provided in Appendix A of this document and with the creditdata.csv file as this
document defines each of the variables and their range of values. (About 250 words).
b) Using RapidMiner Studio data mining tool conduct an exploratory analysis of the
creditdata.csv data set on the Assignment 2 folder on course study desk which is provided on the
CIS8008 course study desk to identify what you consider to be top five key variables which
contribute to determining whether a potential loan applicant is a good credit risk or a bad credit
risk. Note you should also refer to the data dictionary provided in Appendix A of this document
and with the creditdata.csv file as this document defines each of the variables and their range of
values.
Then using RapidMiner Studio data mining tool build a simple predictive model of Credit risk
using a reduced creditdata.csv data set using a DecisionTree.
Discuss each of your five top variables in about 50 words in terms of the results of your
exploratory data analysis and discuss the results of your decision tree analysis drawing on the
key outputs from RapidMiner Studio data mining tool and the relevant supporting literature on
credit assessment and relevant supporting literature on the interpretation of decision trees. Your
discussion should also include appropriate statistical analysis results such as graphs and results
tables from conducting an exploratory data analysis in the RapidMiner data mining tool with
some supporting references on predictive model building and interpretation using Decision
Trees in data mining (about 250 words).
Task 2 Data Warehousing and Big Data (Worth 35 Marks)
A data warehouse is the foundation of any Business Intelligence or Business Analytics
initiative. Consider the following scenario a large local government consisting of seven
departments with many different data sets residing in each department. They want high level
advice on the logical design of a data warehouse that would incorporate big data analytics.
(a) Discuss the possible approaches could be used for designing a data warehouse
architecture using Kimball or Inmon's methodology and provide a high level logical
design of a data warehouse architecture.
(750 Words)
(b) Discuss how your high level warehouse architecture design in part A could
incorporate the capture processing storage and presentation of big data. Your answer
here should focus on providing explanation of a revised high level diagrammatic
representation of the logical design of your data warehouse including how big data
analytics would be incorporated/integrated in the logical design of your data
warehouse.
(750 words)
Note that the coverage of these concepts in textbook Chapter 2 Data Warehousing is
somewhat limited and dated and may not be current thinking for such a fast moving field.
Hence you will need to research and critically review the current literature in relation to the
concept of data warehouses and different data warehouse design architectures and data
warehouse architecture design methodologies in more detail. You will also need to consider
how big data is being incorporated/integrated into data warehouses initiatives in order to
provide a comprehensive and informed answer to these sub questions for Task 2.
Task 3 Sales Reports using Tableau Desktop (Worth 25 Marks)
Task 3 Sales Reports using Tableau Desktop consists of the following sub tasks
With the following Excel file SalesSuperstore.xlsx provided on the course study desk
Assignment 2 Folder link and using Tableau Desktop produce the four following reports with
appropriate accompanying graphs based on a Tableau workbook sheet view for each. Briefly
comment on each report in about 125 words in terms of what trends and patterns are apparent
in each report.
The SalesSuperstore.xlsx file contains the following dimensions and information:
1. C u s t o m e r N a m e , C u s t o m e r S e g m e n t
2 . L o c a t i o n - R e g i o n , S t a t e , C i t y , Z i p c o d e
3. Product Category, Sub Category, Product Name, Product Container, Unit Price
4. O r d e r I n f o r m a t i o n
5 . S h i p p i n g I n f o r m a t i o n
6. Sales Information
7. P r o f i t
a) Create a report and accompanying graph using Tableau that shows a trend analysis for
sales by Product Category over the years 2009 to 2012 and comment on key trends and
patterns apparent in this report (About 125 words)
b) Create a report and accompanying graph using Tableau that shows for each Product
Category Average Profit and Total Sales for each month over the years 2009 to 2012 and
comment on key trends and patterns apparent in this report (About 125 words)
c) Create a geographical map presentation using Tableau that shows graphically the relative
size by City within each state, Product Sales for year 2010 and comment on key trends and
patterns in this report (About 125 words)
d) Create a report and accompanying graph using Tableau that shows for Product Sub
Categories that are technology based Unit Prices, Sales and Profit for each month over the
years 2009 to 2012 and comment on key trends and patterns in this report (About 125 words)