Assignment title: Information
Topic for the project outline (Assessment 1) and project proposal (Assessment
MUST be the same), Up to three topic areas are given below under three
broader areas of interest (i.e., discipline). We strongly suggest you to choose a
topic from one of the broader areas.
Marketing:-
RESEARCH PROJECT-OUTLINE
Marketing communications – such as why do some controversial marketing
Communications work whilst other fail?
Social marketing: such as why are social networks more persuasive than
Traditional word-of-mouth?
Telemarketing – such as selling goods or services to customer via telephone
or Surveying customer satisfaction via computer assisted telephone interview
Branding –Impact of branding in sales or organisational development
Factors affecting product marketing: How can countries use national
culture to help them promote major exports?
Management:-
Enterprise management – such as how can an organisation (any industry)
Engage with and facilitate the creation and growth of new ventures, including
Opportunity identification and evaluation, venture capital, and/or corporate
Venturing; and what are the processes for managing and improving the success
Of the enterprise?
Strategic management – such as investigating high performing and
innovative firms in turbulent environments
Corporate- governance- such as how can an organisation (any industry)
cope
With environmental social, and ethical influences upon their practices and
Processes of doing business; including environmental sustainability, corporate
Social responsibility, stakeholder management and influence, and business
Ethics?
Human Resource Management:-
Leadership– such as leadership impacts on organisational performance
Employee engagement, wages and workforce performance
RESEARCH PROJECT-OUTLINE
Decision making under pressure
Avoidance approaches to conflict
Maintaining performance during organisational change