Assignment title: Information


Topic for the project outline (Assessment 1) and project proposal (Assessment MUST be the same), Up to three topic areas are given below under three broader areas of interest (i.e., discipline). We strongly suggest you to choose a topic from one of the broader areas. Marketing:-

RESEARCH PROJECT-OUTLINE  Marketing communications – such as why do some controversial marketing Communications work whilst other fail?

 Social marketing: such as why are social networks more persuasive than Traditional word-of-mouth?

 Telemarketing – such as selling goods or services to customer via telephone or Surveying customer satisfaction via computer assisted telephone interview  Branding –Impact of branding in sales or organisational development  Factors affecting product marketing: How can countries use national culture to help them promote major exports?

Management:-  Enterprise management – such as how can an organisation (any industry) Engage with and facilitate the creation and growth of new ventures, including Opportunity identification and evaluation, venture capital, and/or corporate Venturing; and what are the processes for managing and improving the success Of the enterprise?

 Strategic management – such as investigating high performing and innovative firms in turbulent environments

 Corporate- governance- such as how can an organisation (any industry) cope

With environmental social, and ethical influences upon their practices and Processes of doing business; including environmental sustainability, corporate Social responsibility, stakeholder management and influence, and business Ethics?

Human Resource Management:-  Leadership– such as leadership impacts on organisational performance  Employee engagement, wages and workforce performance

RESEARCH PROJECT-OUTLINE

 Decision making under pressure  Avoidance approaches to conflict  Maintaining performance during organisational change