Week 1 Discussion "The Death of the 4Ps?" Watch the video below and then respond to the questions that follow: Click here for full screen viewability in a new window.

 Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it.

 Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it.

 What recommendations would you give the company who needs to update their approach?

 Click here to view the grading rubric for this discussion. Video Segment Reference:

FORA.tv. (2014, May 28). Coty, Inc: The death of the four p's of marketing [Video file]. Retrieved from https://youtu.be/Oi7raBwliQ8.