Social media has become a ubiquitous part of the internet. Since Facebook started in Harvard University in 2004, social networking continues to grow hugely and was used by nearly two billion people in 2014 (eMarketer, Worldwide Social Network Users: 2013 Forecast and Comparative Estimates). In report format, you are required to research, review and compare the following social networking sites: • LinkedIn • Twitter • Instagram Analyse the type of site, its focus, relevant technical features, audiences, and effectiveness as well as any advantages, disadvantages (e.g. technical or ethical), similarities, and differences between the platforms that you are able to identify. Use referenced case studies to support your arguments. Students should refer to the assessment criteria outlined below to guide students in the preparation of their work. Achievement of the learning outcomes outlined above should be demonstrated.