Assignment title: Information
The purpose of this case study analysis is to develop students' skills in both theory and application as it
applies to the learning outcomes of GB500, Business Perspectives. This will enable students to apply
business perspective theories and concepts relating to a 'real world' business scenario. Through this
case study, students will be researching and deliberating on a macro-environmental factor that has
impacted severely on an Australian company, Holden.
Scenario:
"Australians love their cars. And for much of the past six decades the cars they've loved most have been
home-grown. In that time, Australia has been one of a select group of countries with the capacity to
design, engineer and build its own cars. For 60 years that capacity has been a cornerstone of the
country's industrial capacity. Now all that is about to change. When the new Coalition Government made
it clear it wasn't prepared to spend more money assisting the car industry, the big manufacturers Holden
and Toyota said goodbye".
As an individual assignment, students are required to use a case study to prepare a 2000 word report
addressing the following:
A. Explain how external environmental scanning could have alerted Holden to change its business
strategies and avoid business closure in Australia?
B. Using readings from week 2 ("critical reflection"), demonstrate how critical reflection could have and
can bring forth managerial foresight for Holden to remain competitive in their business in Australia.
C. Critically analyse how innovative thinking and intrapreneurial orientation could have saved the Holden
Manufacturing Group.
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Assessment Information
Firstly read the articles and watch the DVD provided below, however this will not be sufficient to complete
this assessment task and students are required to research independently to justify their analyses.
1. Read Article:
Source adopted from: Long, S and Hichens, C 2014, End of the Road, Four Corners, viewed on 26th of
October 2015 via http://www.abc.net.au/4corners/stories/2014/04/14/3982809.htm
2. Watch Video:
http://www.abc.net.au/4corners/stories/2014/04/14/3982809.htm
Useful background reading:
http://www.couriermail.com.au/news/why-australias-car-manufacturers-toyota-holden-and-ford-all-
conked-out/story-fnk1378p-1226827493012
http://www.carsguide.com.au/car-news/the-future-of-the-australian-car-industry-once-the-factories-
close-29726
http://www.macrobusiness.com.au/2014/02/assessing-the-impact-of-the-car-industrys-closure/
Academic and professional sources must be used for intext referencing to validate researched
information contained in students' reports. Some sources will include corporate websites, online
databases and government publications. Coaching will also be provided in class in the early weeks of the
semester.