Each student is required to visit retail store to find a new brand and 1) review the brand (when the brand was launched, belong to which company, who are the target customers etc.) 2) explain why you were not aware of this brand (totally new brand, you're not their target customer, not adequate marketing etc.) 3) what marketing the company should adopt to make customers like you recognize the brand? (Based on the company budget, characteristics, suggest TV, Radio, Print AD or Social Media Marketing, Celebrity endorsement etc.) The brand I want you to write about is " Schar" http://www.schar.com/ it makes gluten free products for people with celiac disease or people who are gluten intolerant. Those are the requirements above.