Subject : Marketing Management Grade Level : Post Graduate Level Question :BUMKT 5902 Assignments (2016) Assignment 1 Conduct an Industry and Market analysis for your company (or a company with which you are very familiar) 1.0 Situation Analysis (approx. 1500 words) o Macroenvironment (at least three variables) o Company (identify strengths and weaknesses) o Competitors (just the main two or three) o Customers 2.0 SWOT/TOWS (approx. 500 words) 3.0 Identify main Problem/Opportunity from the TOWS