hey.. i want work without plagiarism and proper referenced with relevant books and journal and articles and this is my prescribed book: Kotler P & Keller, K, Burton S (2009) Marketing Management 1 st Adaptation edition published by Pearson Education Australia Pty Ltd. Students are required to source atleast 4 articles from the media in Australia for this essay. Copies of the articles need to be submitted with your essay. Marking Criteria for Individual Essay Assessment Criteria Maximum Scored Discussion of relevant issues, theories and concepts for the chosen topic for essay 5 Demonstrated understanding, logic and reasoning evidenced in essay 5 Application of theories/concepts to industry/real products/services. And other relevant examples and ideas provided by the student to demonstrate an understanding of the theory 7 Style, structure, spelling, grammar, punctuation, referencing 3