Kent Institute Australia Pty. Ltd. Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458 Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051 ASSESSMENT BRIEF COURSE: Bachelor of Business / Bachelor of Accounting Unit: Advertising Management Unit Code: ADMG207 Type of Assessment: Assessment 2 – Oral Presentation Length/Duration: 15 minutes in class participation Unit Learning Outcomes addressed: 1)Explain the objectives of advertising management and its use of the elements of the promotional mix 2)Analyse the advertising management processes 3)Evaluate the advertising management processes 4)Assess the media channels used in integrated marketing communications Submission Date: Week 4,8 Assessment Task: Individual Oral Presentation Total Mark: 100 marks Weighting: 10% Students are advised that any submissions past the due date without an approved extension or without approved extenuating circumstances incurs a 5% penalty per calendar day, calculated from the total mark E.g. a task marked out of 40 will incur a 2 mark penalty per calendar day. More information, please refer to (Documents > Student Policies and Forms > POLICY – Assessment Policy & Procedures – Login Required)Kent Institute Australia Pty. Ltd. Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458 Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051 ASSESSMENT DESCRIPTION: The exercise will enable the students to develop oral presentation skills and also write a summary highlighting the presentation. The topics are as follows: 1)The most provocative ads 2)The law of advertising c)Funny Advertising 4) Most expensive advertisement 5) Most expensive Ads 6) Sex and advertising 7) Using Hashtags, Instagram to created targeted ads. Further information regarding the topic will be provide during the Week 1 class. Students are required to finalised their choice of topic and confirm that with the lecturer. Week 4 The exercise will involve the investigation of the topic designated. Students will select one of the topics and discussed it in class. The student will be required to give a 10 minutes oral presentation with about 5-6 powerpoint slides about the topic. At the start of the presentation, students should submit a written summary of 300 words highlighting the presentation together with the powerpoint slides. These should be posted in MOODLE. Oral presentation – 4 marks Summary paper – 1 mark Week 8 Continuing from Week 4 topics, students will be required to do a presentation of the use of media to put up the advertisement of the topic selected in Week 4. The student will be required to give a 10 minutes oral presentation with about 5-6 powerpoints slides. At the start of the presentation, students should submit a written summary of 300 words highlighting the presentation together with the powerpoint slides. These should be posted in MOODLE. Oral presentation – 4 marks Summary paper – 1 mark. ASSESSMENT SUBMISSION: During tutorial time, students will be required to participate in order to get the marks.Kent Institute Australia Pty. Ltd. Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458 Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051 MARKING GUIDE (RUBRIC): The written submission submit by each individual student will be assessed on the basis of the following marking guideline. Oral presentation Criteria Detail Score Comments Professionalism On time for presentation, formal attire 10 Structure Clear introduction, body and conclusion. Each part included necessary parts. 20 Synthesis Use of theoretical frameworks available in class lecturers, prescribed text and other relevant materials 40 Communication Skills Displayed engagement and interaction with audience 15 Vocal qualities Clarity, pace, fluency, pronunciation, vocabulary, sentence structure, grammar 5 Use of visual aids Carefully prepared and utilised well. Minimal errors, well-designed. 10 Total score 100 Written Summary Categories Detail Score Comments Self-disclosure Seeks to understand concepts by examining openly your own experiences of the market profile 30Kent Institute Australia Pty. Ltd. Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458 Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051 Connection to outside experience Makes clear connections between what is learned from outside experiences and the market profile 30 Connection to class discussions & learning outcomes Synthesize, analyse and evaluate thoughtfully selected aspects of ideas or issues from the class discussion as they relate to this market profile 30 Writing Skills Cohesiveness, articulation of thoughts, evidences of work, presentation, spelling or grammar errors. 10 Total Score 100Kent Institute Australia Pty. Ltd. Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458 Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051