PART A 1 Describe some opportunities and challenges in international marketing created by new advance in information technology. 2 Why is international trade important to a nation? 3 What can a company do to culture-sensitize its staff? 4 From the international marker’s point of view. What are the opportunities and problems caused by increased urbanization in developing countries? 5 How appropriate is it for government to help drum up business for their companies abroad? Should commerce be completely separate from politics? 6 What specific advice would you give to an exporter who has used domestic direct marketing extensively and wishes to continue the practice abroad? 7 One method of screening candidates is to ask distributors for a sample marketing plan. What items would you want included in this plan? 8 How can a company’s product line reflect the maxim “think globally, act locally?” 9 Comment on the opinion that “practically speaking, neither an entirely standardized nor an entirely localized advertising approach is necessarily best” PART B 1 What is consumer Ethnocentrism and how does it affect international marketing of a product? 2 What is consumer Animosity and how does it affect international marketing of product? How does culture affect international marketing of a product or service? 4 What is international marketing and how does it differ from Domestic Marketing? Discuss 5 Using Michael Porter’s Competitive Strategic, how do you go about formulating the global marketing strategy? 6 What are the steps in the strategic Planning process? Briefly explain 7 Standardization versus Adaptation in international Marketing . Explain the consequences. 8 How does the international Marketer set the export prices? What are the internal and external factors to consider? 9 Explain the Marketing Communication Process What is the communication mix?