Charles Sturt University Subject Outline MKT510 201730 SM I-20 January 2017-Version 1 Page 1 of 18 MKT510 - Customer Behaviour Session 1 2017 Faculty of Business, Justice and Behavioural Sciences School of Management and Marketing Internal Mode Welcome to a new session of study at Charles Sturt University. Please refer to the University’s Acknowledgement of Country (http://student.csu.edu.au/study/acknowledgement-of-country). This subject outline is accessible through mobile devices from http://m.csu.edu.au. Subject Coordinator Ali Syed Email [email protected] Phone 0399357975 Campus Other Building/Room number To be advised. Consultation procedures Any questions concerning the teaching of this subject can be made by contacting your Subject Lecturer. Lecturer Name : Deborah D'Cruz Lecturer Email : [email protected] (mailto:[email protected]) Email is the best option. Please send a brief message regarding the issue and include the subject name and subject code in your email –it really helps to know which class you belong to, before I respond to your query. If your query is urgent then meet with your respective Course Coordinator on Level-4. Class times and location General Timetable as below will be available at the following website before the start of 201730 semester, which can be accessed on any Mobile Phone or IPAD: https://csutimetable.au.studygroup.com/Melbourne/ If you cannot contact your Subject Coordinator, please contact your teaching team using the contact details and consultation procedures provided on your Interact2 subject site. What is your subject about? A brief overview To make strategic marketing decisions, organisations need to understand the individual, social, organisational and cultural factors that influence customer behaviour. This subject examines the buyer decision process in both consumer and business markets. The topics draw on concepts derived primarily from psychology and sociology topics, where decision making is considered from a number of angles including perception, learning, motivation, attitudes, culture, values, lifestyles and situational influences. These various theoretical concepts are applied and integrated with regard to market segmentation, positioning and implementation of marketing strategies. Learning outcomes On successful completion of this subject, you should: be able to analyse the buyer decision process and critique effects of situational influences on consumer purchases;Charles Sturt University Subject Outline MKT510 201730 SM I-20 January 2017-Version 1 Page 2 of 18 be able to compare and contrast consumers and organisations in terms of their markets and buying behaviour; be able to critically examine the stages of information processing and the internal factors that influence each stage in relation to consumer behaviour; be able to evaluate a variety of external factors and their influence on consumer behaviour; and be able to assess key trends and issues facing consumers today and describe the potential effects on current marketing strategies. Pass Requirements You must obtain a total mark of at least 50% in order to pass this subject. To be eligible for the grade AA you must have submitted all assessment items in this subject . If you choose not to complete an assessment item and receive an overall mark between 45 and 49 then you will not be granted an AA. Key Subjects Passing a key subject is one of the indicators of satisfactory academic progress through your course. You must pass the key subjects in your course at no more than two attempts. The first time you fail a key subject you will be 'at risk' of exclusion; if you fail a second time you will be excluded from the course. The Academic Progress Policy (https://policy.csu.edu.au/view.current.php?id=00250) sets out the requirements and procedures for satisfactory academic progress, for the exclusion of students who fail to progress satisfactorily and for the termination of enrolment for students who fail to complete in the maximum allowed time. Assumed knowledge Academic integrity means acting with honesty, fairness and responsibility, and involves observing and maintaining ethical standards in all aspects of academic work. This subject assumes that you understand what constitutes plagiarism, cheating and collusion. If you are a new student we expect you to complete the modules called Academic Integrity at CSU (https://interact2.csu.edu.au/webapps/blackboard/execute/courseMain?course_id=_16412_1&task=true&src=). Prescribed Text Ling, P., D'Alessandro, S., & Winzar, H. (2015). Consumer Behaviour in Action. South Melbourne, Australia: Oxford University Press. ISBN: 97080195525601 An "O" or e-book is also available from www.oup.com.au (http://www.oup.com.au) The textbooks required for each of your enrolled subjects can also be found via the Student Portal Textbooks (http://student.csu.edu.au/study/study-essentials/textbooks) page. Subject and Assessment Schedule Schedule Please note that there will be 4 online meetings through Adobe Connect and a weekly chat session through Adobe Connect. Details on these sessions will be provided through Announcements. Session Week Week Commencing Topics Textbook chapter Assessments 1 27 Feb 2017 Introduction to consumer behaviour 1 2 06 Mar 2017 Culture and consumer behaviour 2 3 13 Mar 2017 Social class and consumer behaviour 3 Assessment Item 1, 10% Forum task Charles Sturt University Subject Outline MKT510 201730 SM I-20 January 2017-Version 1 Page 3 of 18 Session Week Week Commencing Topics Textbook chapter Assessments due 17 Mar 2017 4 20 Mar 2017 Reference groups and consumer behaviour 4 5 27 Mar 2017 Needs, motivations and consumer behaviour 5 1 Apr 2017 - 16 Apr 2017 Mid Session Break 6 17 Apr 2017 Personality and self-concept 6 Assessment Item 2, 30% Consumers as social beings due 18 Apr 2017 7 24 Apr 2017 Consumer perception 7 8 01 May 2017 Leaning and consumer involvement 8 9 08 May 2017 Consumer attitudes and attitude change 9 Assessment Item 3, 40% Consumers as individuals and decision making due 12 May 2017 10 15 May 2017 Consumer decision making and consumption experiences 10 11 22 May 2017 Social change and the diffusion of innovations 11 Assessment Item 4, 20% Online contributions due 26 May 2017 12 29 May 2017 Conclusion 12 5 Jun 2017 - 16 Jun 2017 Examination Period - No Exam in this subject Subject Content Information regarding the subject’s content is outlined above in the Schedule. Subject Delivery Class/tutorial times and location If you are enrolled in an internal offering of this subject, your class times can be found at Timetable @ CSU (http://timetable.csu.edu.au). If you are enrolled in the online offering of the subject, this timetable will not apply. Find out how to use Timetable @ CSU via the Student Portal Class Timetable (http://student.csu.edu.au/study/study-essentials/timetable) page. Learning, teaching and support strategies All of your subject materials are available on the Interact site under the Topics link in the left hand side menu. I suggest that for each topic you read the learning objectives carefully, read the Lecture notes, have a quick skim of the text and other recommended Readings, then watch the multimedia clips. Once you have a feel for what the topic is about, try answering the self-assessment questions in that topic. In this subject there are also lots of opportunities for you to engage with me, with your peers and with the subject. I will be holding 12 face-to-face classes throughout the session where we can discuss subject deliver, content issues and assessment items, details of times and dates will be posted on the Interact site. In addition, you can email me at any time in case if you have issues in relation to this subject matter. It is helpful to have a small task to complete early in the session, so that you have a focus in the subject from the very first day. Thus, I have set a brief assessment due in week 3. If you don’t attemptCharles Sturt University Subject Outline MKT510 201730 SM I-20 January 2017-Version 1 Page 4 of 18 this assessment, I may contact you by email to have a chat about study and ask whether you are having any issues. You should check the Interact2 Site at least weekly for postings, announcements, lecture information and other resources that will assist your studies or additional information and resources vital to your success in the subject. Don't forget I am here to help - so contact me if you have any questions or chat with your peers on the discussion board. Information on effective time management is available on the CSU Learning Support website via the following link: student.csu.edu.au You can also contact an adviser through Student Central on the following number: 1800 275 278 (or +61 2 6933 7507 from outside Australia). Library Services The CSU Library website provides access to online material and print, using Primo Search to find online journal articles, eBooks, hardcopy books from CSU Library (see Library Manager for Interlibrary Loan Requests), company & government reports, eJournals, dissertations, theses, newspapers including Business & Financial newspapers in Factiva (See Business & IT Journal Databases), and other reference resources (eg. Australian Bureau of Statistics, Australian standards, online encyclopaedias & dictionaries to be read on the computer). You will also find library guides, Subject Reserve for any readings eg. ITC100, ACC100, etc., and online assistance to help you use the Library's resources such as Ask a Librarian – Live Chat and Ask a Librarian - Web Form. You can find Library Services on both the SGA library online catalogue: http://primo.unilinc.edu.au/primo_library/libweb/action/search.do?vid=SGA The SGA library online catalogue allows students to Sign In, My Account shows student’s current library record including all books on loan, Renew your borrowed books online before the due date, also Search and Request all books in the SGA library, even if unavailable due to high demand from students. Students can Request books when all books are on loan to other students. When the requested book is returned to the SGA library, the student who requested the book receives an email immediately to pick up the book from the SGA library. View your library record online 24/7 at the above web link for SGA library. And also CSU Library online: http://student.csu.edu.au/library - CSU Library Services including Primo Search & Subject Reserve online with 24/7 access, online and video tutorials in research skills, finding journal articles for assignments, topic analysis, download Endnote referencing program and many other online library services to help you successfully complete your assignments for all CSU courses. http://trove.nla.gov.au/ - Powerful search engine from National Library of Australia to access many different online resources on any subject from one search. Contact Details for renewing loans, locating books and other information: SGA Melbourne Library: Marian Lees - Director, Library Services Ph: (03) 9935 7921 Email: [email protected] (mailto:[email protected]) Library Help http://student.csu.edu.au/library/help-contacts Friendly and quick assistance is available. Ask for help finding information and navigating the library's extensive eResources. Online TutorialsCharles Sturt University Subject Outline MKT510 201730 SM I-20 January 2017-Version 1 Page 5 of 18 http://student.csu.edu.au/library/study-research/training-tutorials-videos Learn how to: • use Primo Search to find eReserve material and journal articles • search journal databases and web resources for information for your assessments • identify appropriate sources of information and peer reviewed material, and evaluate resources. Bookmark your Subject Library Resource Guide Subject Library Guides are a great way to get started with research. Each online guide is tailored to a specific area of study, including Accounting, Business & Information Technology outlining how to research in your area and where to look for information. http://libguides.csu.edu.au/ Academic Learning Support Assistance Visit the learning support website for advice about assignment preparation, academic reading and note-taking, referencing, and preparing for exams at: http://student.csu.edu.au/study You may also contact: Name: Monique Moloney Email: [email protected] (mailto:[email protected]) Phone: (03) 9935 7919 Name: Bethany Winkler Email: [email protected] (mailto:[email protected]) Phone: (03) 9935 7953 Name: Gail Ekici Email: [email protected] (mailto:[email protected]) Phone: (03) 9935 7965 For appointments, please see Reception at Level 1. Queries regarding the content of this subject should be directed to your subject lecturer. Residential school You are not required to attend a residential school for this subject. Your workload in this subject Each week you should spend around 9 - 11 hours studying this subject ? obviously some weeks may require more time than others depending on how you work ? but the following is a guide for your information. Engaging with the subject materials, text and readings: 4 hours Completing the learning activities and personal reflections: 1 hour Face-to-face class: 3 hours Completing journals and assignment tasks: 3 hours Assessment Items Item number Title Type Value Due date* Return date** 1 Forum task Assignment 10% 17-Mar-2017 07-Apr-2017 2 Consumers as social beings Assignment 30% 18-Apr-2017 10-May-2017 3 Consumers as individuals and decision making Assignment 40% 12-May-2017 02-Jun-2017Charles Sturt University Subject Outline MKT510 201730 SM I-20 January 2017-Version 1 Page 6 of 18 Item number Title Type Value Due date* Return date** 4 Online contribution Assignment 20% 26-May-2017 19-Jun-2017 * due date is the last date for assessment items to be received at the University ** applies only to assessment items submitted by the due date Assessment item 1 Forum task Value: 10% Due date: 17-Mar-2017 Return date: 07-Apr-2017 Length: 2-3 pages Submission method options Alternative submission method Task Post a message on the forum answering a series of questions. Read 10 of the answers posted and complete a table (provided below) summarising the responses. Answer a question about how the answers might be used by a marketer. Submit a report including the table and your answer to the question via Turnitin. Step 1: Week 1 Post answers to the following questions on the forum. Please start a new post with the title “Assessment 1 Responses” (The aim is to introduce yourself and to answer a couple of questions about the industry you would like to work in when you graduate). 1. Hi my name is… 2. I am from.... 3. I am completing a degree in.... 4. Ideally, when I finish my degree I would like to work in the industry 5. Where is the first place you would look for information about organisations in this industry? (E.g., online, talk to friends ) Step 2: Week 2 Read through 10 of the answers on the forum, and fill in the table below (an editable version of this table will be placed in the resources folder on your interact site). Step 3: Week 2 Submit the completed table via Turnitin Questions Answers What locations were listed? Were there any locations that were listed more than once? If yes, which one/s? What degrees were listed? Were there any degrees listed more than once? If yes, which degrees were listed more than once?Charles Sturt University Subject Outline MKT510 201730 SM I-20 January 2017-Version 1 Page 7 of 18 What industries were listed? Were there any industries listed more than once? If yes, which one/s? What sources of information were listed? Were there any types of information listed more than once? If yes, which one/s? Did you notice any differences in responses between males and females? Explain Did you notice any differences in responses in different locations? Explain Did you notice any differences in responses across degrees? Explain In 200 words or less give one example of how a recruitment agency might be able to use the information above. Rationale The objectives for this assessment are for students to: Engage with the subject Get to know their fellow students Use the forum Experience collecting information and identifying themes in data Use Turnitin (Online) to submit an assignment To start thinking about how to apply an understanding of consumer behaviour to real life situations This assessment also serves as an early engagement trigger. A failure to submit this assignment will mean that you are not engaged in this subject and you will be contacted by the subject convenor to discuss your progress. Marking criteria Criteria Standards Posted information on Forum (1 mark) 1 Posted. 0 Did not post. Correct title in post (1 mark) 1 Correct title. 0 Incorrect title.Charles Sturt University Subject Outline MKT510 201730 SM I-20 January 2017-Version 1 Page 8 of 18 Answered all questions in post (2 marks) 2 All required information. 1 Half the required information. 0 None of the questions answered. Completed Table (6 marks) 6 Comprehensive response, realistic application of information collected to context. Response include reference to an element of marketing strategy. 4 Coherent response, attempt made to apply information collected to context. Reference made to an element of marketing strategy. 3 General response (e.g. talks about information but does not apply context, may / may not refer to an element of marketing strategy, may not be realistic in the use of information collected). 1 Poor response, missing key elements (e.g. too brief, not applied to context, does not refer to an element of marketing strategy). 0 Did not submit table. Total /10 Requirements Submit the completed table via Turnitin by 5pm on the due date. A guide on How To Submit To Turnitin, along with required codes, is available in the Resources folder on Interact. Assessment item 2 Consumers as social beings Value: 30% Due date: 18-Apr-2017 Return date: 10-May-2017 Length: 2,000 words Submission method options Alternative submission method Task Social influences impact product and brand purchase decision at all stages of the consumer purchase decision process. Questions: 1. You are required to identify at least two social influences that are relevant to the consumers of your firm or the firm you intend to work for (choose one product/service if more than one is offered by your firm) and analyse, specific to your firm, how the two or more social influences (culture, social class or reference groups) impact on the consumer purchase decision process. 2. Draw on the theories in chapters 2-4 to discuss how marketers (in your firm) can apply this critical understanding of social influences on consumer behaviour to improve/enhance your firm's marketing strategies (4 Ps or 7 Ps, targeting, market segmentation). Hints: - Make sure that you draw sufficiently on theoretical concepts of consumer behaviour in your analysis. - When you are discussing particular concepts make sure that you define them first.Charles Sturt University Subject Outline MKT510 201730 SM I-20 January 2017-Version 1 Page 9 of 18 - You must not write more than 2000 words - The paper must be accurately referenced with relevant up-to-date sources, using the APA 6 style. - A guide to the APA style of referencing and how to avoid unintentional plagiarism can be found at the Student Services website http://student.csu.edu.au/library/integrity/referencing-at-csu or in pdf format (http://student.csu.edu.au/__data/assets/pdf_file/0011/294977/APA-Referencing-Summary.pdf) Rationale This assessment task covers topics 1, 2, 3, and 4 and has been designed to ensure that you are engaging with the subject content on a regular basis. More specifically it seeks to assess your ability to: analyse the buyer decision process and critique effects of situational influences on consumer purchases; and evaluate a variety of external factors and their influence on consumer behaviour; Examine social influences that affect consumer buying decisions Demonstrate a theoretical understanding and practical application of important aspects of consumer decision making and behaviour. Understand how the marketing or management actions of a firm may need to be changed in order to meet social impacts of consumer behaviour on decision making. Marking criteriaCharles Sturt University Subject Outline MKT510 201730 SM I-20 January 2017-Version 1 Page 10 of 18 HD: 100% - 85% DI: 84% - 75% CR: 74% - 65% PS: 64% - 50% FL: 49% - 0% Critical analysis skills – Student applies and integrates critical analysis when selecting and justifying consumer behaviour theories Strong evidence of independent investigation, original questioning and analysis. Independently takes and understands multiple perspectives and through these can provide an insightful and/or exhaustive critical discussion of the relevant issues Evidence of independent investigation, and original questioning and analysis. Independently takes and understands multiple perspectives and through these can provide an insightful critical discussion of the relevant issues. Some evidence of independent investigation, original questioning and analysis. Takes and understands multiple perspectives and through these can provide a critical discussion of the relevant issues Little evidence of independent investigation, original questioning and analysis. Attempts to take and understand multiple perspectives No evidence of independent investigation, original questioning and analysis. No attempt to take and understand multiple perspectives 5 Application of consumer theories to a particular market Takes account of complex context and selects appropriate theories Takes some account of context and selects some appropriate theories Recognises defined context and uses standard techniques for that context Context acknowledged but not really taken into account Context not recognised as relevant 5 Consumer behaviour implications for the marketing strategy of the organisation Consistently demonstrates application of critical analysis well integrated in the text Clear application of theory through critical analysis/critical thought of the topic area Demonstrates application of theory through critical analysis of the topic area. Some evidence of critical thought/critical analysis and rationale for work Lacks critical thought /analysis / reference to theory 5 Quality of examples Uses all available data and examples to evaluate the options. Clear criteria are applied to demonstrate reasons for final outcome. Uses data and examples to evaluate options and selections of final outcome clearly follows from evaluation. Uses data and examples to evaluate some options and selection of final outcome is linked to the evaluation Presents benefits and disadvantages of some potential outcomes but without providing clarity on reason for final outcome/choice. Little explanation of how the final outcome/choice was made OR no indication of final outcome/choice. 5 Referencing Skills This criterion is about the application of APA 6 referencing Both in-text and reference list were consistent in terms of style and application of APA The style is consistent throughout the text and end reference list. Application was still inconsistent with some points remaining unreferenced. There was consistent style, but application was not consistent with some errors There was an attempt to apply referencing, but style and application were inconsistent There was limited or no attempt at in-text or end of text referencing 5 Presentation Shows a polished and imaginative approach to the topic Carefully and logically organised Shows organisation and coherence Shows some attempt to organise in a logical manner Disorganised/incoherent 5Charles Sturt University Subject Outline MKT510 201730 SM I-20 January 2017-Version 1 Page 11 of 18 Presentation Academic essay format should be used. However, headings and subheadings are allowed. An ideal assignment is your opinion, supported by evidence from respected/reliable sources, expressed in your own words, and fully referenced as to the source of ideas, facts and quotations. ‘In your own words’ is critical in displaying your understanding of the material, rather than being expert at copy and paste. Use Turnitin to check that you have fully paraphrased all your material. Any Turnitin result >15% (excluding reference list) suggests that you have over used other people’s words. Revise, and resubmit your paper to Turnitin. A guide to the APA style of referencing is available in pdf format (http://student.csu.edu.au/__data/assets/pdf_file/0011/294977/APA-Referencing-Summary.pdf) Further details on how to reference and avoid unintentional plagiarism can be found at the Student Services website. http://student.csu.edu.au/library/integrity/referencing-at-csu Any use of Wikipedia as a source for the assignment will result in an automatic zero mark, as it is not a reliable source. Requirements Submit via Turnitin on the due date. A guide on How To Submit To Turnitin, along with required codes, is available in the Resources folder on Interact. Assessment item 3 Consumers as individuals and decision making Value: 40% Due date: 12-May-2017 Return date: 02-Jun-2017 Length: 4000 words Submission method options Alternative submission method Task There are many individual factors that can influence the behaviour of consumers (needs, motivations, personality, consumer perception, learning, involvement and consumer attitudes. 1. You are required to identify at least two individual influences that are relevant to the consumers of your firm or the firm you intend to work for (choose one product/service if more than one is offered by your firm) and analyse, specific to your firm, how these individual influences (e.g. needs, attitudes, personality) impact on the consumer purchase decision process. 2. Show how these two individual influences should be considered along with consumer decision making and experiences as discussed in chapter 10 or 11. 3. Drawing on the theories in chapters 5-11, discuss how marketers (in your organisation) can apply this critical understanding of individual influences on either consumer decision making or to help implement social change or on the acceptance of new innovation, to improve/enhance your firm's marketing strategies (4 Ps or 7 Ps, targeting, market segmentation, etc.). Provide at least two sets of conceptual/theoretical evidence and relevant examples comparing and contrasting your firm and another in the marketplace to support your discussion of each question (1-3).Charles Sturt University Subject Outline MKT510 201730 SM I-20 January 2017-Version 1 Page 12 of 18 Hints: - As this is an academic writing, it is essential that your work is strongly underpinned by solid research, demonstrated understanding and application of consumer behaviour concepts. - As a guide, use around 1000 words each to answer task 1, 1,500 words for task 2 and around 1,500 words for task 3. - Remember that you should define concepts or theories before any detailed discussion of them. - The paper must be accurately referenced with relevant up-to-date sources, using the APA 6 style. Rationale This assessment task mainly covers topics 5-11 and has been designed to ensure that you are engaging with the subject content on a regular basis. An understanding of consumer behaviour can play a vital role in helping companies or organisations develop and refine marketing strategies. Internal factors such as motivation, attitudes, learning and memory and personality are important determinants of choice. This assignment gives you the opportunity to examine particular internal influences in a situation of your choice. This may be in a situation related to your work or in another area of interest. After completing this assessment, you should: be able to analyse the buyer decision process and critique effects of situational influences on consumer purchases; be able to compare and contrast consumers and organisations in terms of their markets and buying behaviour; be able to critically examine the stages of information processing and the internal factors that influence each stage in relation to consumer behaviour; Marking criteriaCharles Sturt University Subject Outline MKT510 201730 SM I-20 January 2017-Version 1 Page 13 of 18 HD: 100% - 85% DI: 84% - 75% CR: 74% - 65% PS: 64% - 50% FL: 49% - 0% Max Grade Critical analysis skills – Student applies and integrates critical analysis when selecting and justifying consumer behaviour theories Strong evidence of independent investigation, original questioning and analysis. Independently takes and understands multiple perspectives and through these can provide an insightful and/or exhaustive critical discussion of the relevant issues Evidence of independent investigation, and original questioning and analysis. Independently takes and understands multiple perspectives and through these can provide an insightful critical discussion of the relevant issues. Some evidence of independent investigation, original questioning and analysis. Takes and understands multiple perspectives and through these can provide a critical discussion of the relevant issues Little evidence of independent investigation, original questioning and analysis. Attempts to take and understand multiple perspectives No evidence of independent investigation, original questioning and analysis. No attempt to take and understand multiple perspectives 8 Application of consumer theories to a particular market Takes account of complex context and selects appropriate theories Takes some account of context and selects some appropriate theories Recognises defined context and uses standard techniques for that context Context acknowledged but not really taken into account Context not recognised as relevant 8 Consumer behaviour implications for the marketing strategy of the organisation Consistently demonstrates application of critical analysis well integrated in the text Clear application of theory through critical analysis/critical thought of the topic area Demonstrates application of theory through critical analysis of the topic area Some evidence of critical thought/critical analysis and rationale for work Lacks critical thought /analysis / reference to theory 8 Quality of examples Uses all available data and examples to evaluate the options. Clear criteria are applied to demonstrate reasons for final outcome. Uses data and examples to evaluate options and selections of final outcome clearly follows from evaluation. Uses data to evaluate some options and selection of final outcome is linked to the evaluation Presents benefits and disadvantages of some potential outcomes but without providing clarity on reason for final outcome/choice. Little explanation of how the final outcome/choice was made OR no indication of final outcome/choice. 8 Referencing Skills This criterion is about the application of APA 6 referencing Both in-text and reference list were consistent in terms of style and application of APA The style is consistent throughout the text and end reference list. Application was still inconsistent with some points remaining unreferenced. There was consistent style, but application was not consistent with some errors There was an attempt to apply referencing, but style and application were inconsistent There was limited or no attempt at in-text or end of text referencing 5 Presentation Shows a polished and imaginative approach to the topic Carefully and logically organised Shows organisation and coherence Shows some attempt to organise in a logical manner Disorganised/incoherent 4Charles Sturt University Subject Outline MKT510 201730 SM I-20 January 2017-Version 1 Page 14 of 18 Presentation An ideal assignment is your opinion, supported by evidence from respected/reliable sources, expressed in your own words, and fully referenced as to the source of ideas, facts and quotations. ‘In your own words’ is critical in displaying your understanding of the material, rather than being expert at copy and paste. Use Turnitin to check that you have fully paraphrased all your material. Any Turnitin result >15% (excluding reference list) suggests that you have over used other people’s words. Revise, and resubmit your paper to Turnitin. Headings and Subheadings are allowed to identify the 3 questions you are answering. A guide to the APA style of referencing is available in pdf format (http://student.csu.edu.au/__data/assets/pdf_file/0011/294977/APA-Referencing-Summary.pdf) Further details on how to reference and avoid unintentional plagiarism can be found at the Student Services website. http://student.csu.edu.au/library/integrity/referencing-at-csu Any use of Wikipedia as a source for the assignment will result in an automatic zero mark, as it is not a reliable source. Requirements Submit via Turnitin on the due date. A guide on How To Submit To Turnitin, along with required codes, is available in the Resources folder on Interact. Assessment item 4 Online contribution Value: 20% Due date: 26-May-2017 Return date: 19-Jun-2017 Submission method options Interact2 Discussion Board Task Your contribution to your own learning and that of others is assessed in this unit. Every week you should contribute to the online discussion forum of issues related to consumer behaviour. You do this by online posts and discussions. The lecturer will also introduce topics for discussion based on key trends and issues facing consumers, for example, the impact of property prices on consumer behaviour. Points will be awarded according to the quality and quantity of questions and comments and for helping fellow students. Before the due date, collect your 10 best posts and copy and paste them into a word document. Then select the best five (5) posts of your colleagues' and copy and paste them to your assignment. You are then to mark your colleagues' posts using the first attached marking guide for this assignment. Provide a short justification, maximum two sentences as to why you have awarded the grade for each post. Rationale This assessment is about encouraging students to develop critical thinking and collaborative learning skills. It also introduces students to how assignments are assessed at CSU using criterion assessment. After completing this assessment, you should be able to assess key trends and issues facing consumers today and describe the potential effects on current marketing strategies. Marking criteria I award points on the basis of the quality of a posting to a maximum of 1 mark per post. The quality of each post is marked according to the following criteria. You should use the same marking guide, with associated comments, when evaluating your colleagues' work.Charles Sturt University Subject Outline MKT510 201730 SM I-20 January 2017-Version 1 Page 15 of 18 LO HD (85-100%) DI (75-84%) CR (65-74%) PS (64-50%) FL (>50%) Quality of each post /1 x10 LO1-LO4 Has provided comment or answered a question comprehensively and imaginatively. Has provided comment or answered a question coherently and with some attempt to demonstrate imagination. Has addressed the main issue of the comment or question. Some of the work is focused on the aims and themes of the question or comment. Fails to address the task set. Merely agrees, or posts unrelated material. The remaining 10% is awarded according to the quality of your assessment of your colleagues work and is shown below. HD: (100-85)% DI: (84-75)% CR: (74-65)% PS (64-50)% FL (50%) Attention to purpose /10 LO1-LO4 Has addressed the purpose of the assignment comprehensively and with insight Has addressed the purpose of the assignment coherently and with some attempt to demonstrate insight Has addressed the main purpose of the assignment Some of the work is focused on the aims and themes of the assignment Fails to address the task set Presentation Submit your 10 best forum posts copied and pasted from the forum into a word document. Then copy the five best posts of one of your colleagues onto this document and then mark these according to the first marking guide of this assignment. Requirements Submit via Turnitin by 5pm on the due date. Assessment Information Learning materials Details of learning materials that support your success in this subject can be found in the Interact2 Subject Site. Referencing Referencing is an important component of academic work. All assessment tasks should be appropriately referenced. The specific details of the referencing requirements are included in each assessment task description. Get referencing style guides and help (http://student.csu.edu.au/library/integrity/referencing-at-csu) to use for your assessments. Plagiarism CSU treats plagiarism seriously. We may use Turnitin to check your submitted work for plagiarism. You can use Turnitin to check for plagiarism (http://student.csu.edu.au/library/integrity/referencing-at-csu/checking) in your assessments before submission.Charles Sturt University Subject Outline MKT510 201730 SM I-20 January 2017-Version 1 Page 16 of 18 1. 2. 3. 4. 5. 6. 7. 8. How to apply for special consideration Academic regulations provide for special consideration to be given if you suffer misadventure or extenuating circumstances during the session (including the examination period) which prevents you from meeting acceptable standards or deadlines. Find the form on the Student Portal Special Consideration, Misadventure, Advice and Appeals (http://student.csu.edu.au/study/academic-advice) page. Extensions In order to ensure that students who hand their assignments in on time are not disadvantaged, and to enable the lecturer to comply with the requirement to return assignments to the class within 21 days, the following rules about extensions will be strictly enforced: Extensions cannot be granted for online tests, as these have to be done within a specific time frame, after which the answers are released to the class automatically. Computer problems and normal work-related pressures and family commitments do not constitute sufficient reasons for the granting of extensions. If it becomes obvious that you are not going to be able to submit an assignment on time because of an unavoidable problem, you must submit your request for an extension to the Subject Coordinator in writing (email or post) prior to the due date. Requests for extensions will not be granted on or after the due date so you must make sure that any extension is requested prior to the day on which the assignment is due. You are expected to do all you can to meet assignment deadlines. Work and family related pressures do not normally constitute sufficient reasons for the granting of extensions or incomplete grades. If you apply for an extension, you may be asked to email your lecturer on what you have done so far on the assignment. You must be able to provide documentary evidence (such as a certificate from a doctor or counsellor) justifying the need for an extension as soon as practicable - but please note that if the circumstances giving rise to the request for an extension arise on a day when you cannot get documentary evidence, you must still apply for the extension before the due date and submit the documentary evidence afterwards. Given the tight deadlines involved in returning assignments to students and putting feedback on Interact, the maximum extension granted generally will be seven (7) days from the due date. Assignments received more than 10 days after the due date or extension date will not be marked unless the staff member decides otherwise. Items received late will be penalised at 10% of the mark available for the assessment item per day it is late (see below). Note that for purposes of measuring lateness, the 'day' begins just after 00.00 hrs AEST - so an assignment received after midnight of the due date will be penalised 10% for lateness. This rule will be applied to all students uniformly. Penalties for Late Submission The penalty for late submission of an assessment task (without obtaining the Subject Coordinator's approval for an extension) will be: 10% deduction per day, including weekends, of the maximum marks allocated for the assessment task, i.e. 1 day late 10% deduction, or 2 days late 20% deduction. An example of the calculation would be:Charles Sturt University Subject Outline MKT510 201730 SM I-20 January 2017-Version 1 Page 17 of 18 Maximum marks allocated = 20 Penalty for one day late = 2 marks (so, a score of 18/20 becomes 16/20 and a score of 12/20 becomes 10/20). If an assignment is due on a Friday but is not submitted until the following Tuesday, then the penalty will be four days (40% deduction or 8 marks in the example above). Submissions more than 10 days late will be acknowledged as received but will not be marked. Resubmission Under normal circumstances resubmission of assessment items will not be accepted for any of the assessments required in this subject. Online Submission Assignments should be submitted through TurnItIn. Please meet with your respective lecturer to enroll in the Turnitin (If you do not receive any email from Turnitin). Assessments such as Blogs, Quizzes and Journals are required to submit in the Interact2. TurnItIn does not accept Excel files and PDF files. Assignment/s must be submitted through Turnitin by midnight (AEST) according to the date mentioned in the subject outline. Postal Submission Under normal circumstances postal submissions will not be accepted for any of the assessments required. Hand Delivered Submission Under normal circumstances hand delivered submissions will not be accepted for any of the assessments required. Feedback Feedback for assessment items will be provided by subject lecturer/s. Assignment Return You should normally expect your marked assignment to be returned to you within 15 working days of the due date, if your assignment was submitted on time. If you submitted your assignment on time but have not returned by the return date, you should make enquiries in the first instance to the subject lecturer. If the subject lecturer is not available, contact Level 1, Reception. Student Feedback and Learning Analytics Evaluation of Subjects CSU values constructive feedback and relies on high response rates to Subject Experience Surveys (SES) to enhance teaching. Responses are fed back anonymously to Subject Coordinators and Heads of Schools to form the basis for subject enhancement and recognition of excellence in teaching. Schools report on their evaluation data; highlighting good practice and documenting how problems have been addressed. You can view a summary of survey results via the Student Portal SES Results (https://student.csu.edu.au/study/subject-experience-survey-results) page. We strongly encourage you to complete your online Subject Experience Surveys. You will be provided with links to your surveys via email when they open three [3] weeks before the end of session.Charles Sturt University Subject Outline MKT510 201730 SM I-20 January 2017-Version 1 Page 18 of 18 Changes and actions based on previous student feedback Based on feedback from past students, changes made to the subject include ensuring that the Interact2 site conforms to the standard Faculty template to reduce any confusion with locating resources. Learning analytics in this subject Learning Analytics refers to the collection and analysis of student data for the purpose of improving learning and teaching. It enables the University to personalise the support we provide our students. All Learning Analytics activities will take place in accordance with the CSU Learning Analytics Code of Practice. For more information, please visit CSU’s Learning Analytics (http://www.csu.edu.au/division/student-learning/home/analytics-and-evaluations/learning-analytics) website. Data about your activity in the Interact2 site and other learning technologies for this subject will be recorded and can be reviewed by teaching staff to inform their communication, support and teaching practices. Services and Support Your Student Portal (http://student.csu.edu.au) tells you can how you can seek services and support. These include study, admin, residential, library, careers, financial, and personal support. Develop your study skills Develop your study skills (https://student.csu.edu.au/study/skills) with our free study services. We have services online, on campus and near you. These services can help you develop your English language, literacy, and numeracy. Library Services CSU Library (https://student.csu.edu.au/library) provides access to the eBooks, journal articles, books, and multimedia resources needed for your studies and assessments. Get the most out of these resources by contacting Library staff either online or in person, or make use of the many Library Resource Guides, videos and online workshops available. CSU Policies and Regulations This subject outline should be read in conjunction with all academic policies and regulations, e.g. Student Academic Misconduct Policy, Assessment Policy – Coursework Subjects, Assessment Principles Policy, Special Consideration Policy, Academic Progress Policy, Academic Communication with Students Policy, Student Charter, etc. Please refer to the collated list of policies and regulations relevant to studying your subject(s) (http://student.csu.edu.au/administration/policies-regulations-subjects) which includes links to the CSU Policy Library (http://www.csu.edu.au/about/policy) – the sole authoritative source of official academic and administrative policies, procedures, guidelines, rules and regulations of the University. Subject Outline as a Reference Document This Subject Outline is an accurate and historical record of the curriculum and scope of your subject. CSU's Subject Outlines Policy (https://policy.csu.edu.au/view.current.php?id=00267) requires that you retain a copy of the Subject Outline for future use such as for accreditation purposes.