Deborah D’cruz MKT510 201730 Cover page Title of the report. Name and position of the person who wrote the report. Name of the person (or organisation) for whom the report was written. i. Executive summary The summary is a quick overview of the aim, conclusions and most important aspects of the report. The summary is designed to be read by people who are too busy to read the whole report. It is therefore essential that it be brief, comprehensive and interesting. The summary is usually written last. ii. Table of contents The table of contents is a systematic list, in page order, of all the parts of a report. Page numbers are listed next to each heading and sub-heading. 1. Introduction Here is where you set the scene. Remember to include details such as the company, the product / service that you are reviewing & the specific consumer. You cannot be all things to all people, so you need to be focused. The clearer you are, the better the report will flow as it is well thought. Start bringing in the 2 social influences that you wish to discuss. You can select 2 from the following list (culture, social class, reference groups). Research what the journals have to say and make sure that you select strategic points in relation to the consumer decision making process. At this stage, you can draw in information about your consumer that you are discussing to show the application aspect. This essentially is question 1. Deborah D’cruz MKT510 201730 2. Individual influences with decision-making This is where you get to elaborate a little more and go deeper with your discussion. Try to make an interrelation with Chapters 10 and 11. Again, keep focusing on the consumer that you have identified in the introduction. This will ensure a good flow. 3. Recommendations In this section, with the new knowledge you now have, recommend how marketers can apply this understanding of social influences on consumer behaviour to improve/enhance your firm's marketing strategies (4 Ps or 7 Ps, targeting, market segmentation, etc.). This has to be co-related to the material above. Also, keep your specific consumer in mind. This is to ensure that you are consistent with your discussion. 4. Conclusion A short paragraph to end it formally. 5. References Your reference list. Please use the APA guide to make sure that it written to the level that it is expected. It is in the resources folder.