Instructions Please look at the brief carefully and follow it. chosen topic is Place Branding Number 7. there is an attach below *compulsory reading of 4 * the two articles that i found for comparing (need more) What i have did Article 1: “A branding process cannot start from scratch or banish a previously existing culture. In contrast, the branding process must be based on the local identity because artificial narratives are not effective. That is, to be effective, branding narratives should be based on authentic values associated with the location (Jones and Smith, 2005) and establish a connection with the genuine local identity (Moomas, 2002). An authenticity that distinguishes the product helps the product compete with other products. In addition, authenticity can combine a constant reinterpretation (to suit consumer taste) with an idealised evocation of the past to strengthen a brand’s popularity (Brown et al., 2003).” (Ulldemolins 2014, p. 3029). Ulldemolins, J. (2014). Culture and authenticity in urban regeneration process: Place branding in central Barcelona. Sage Journals, vol. 51, no. 14, pp. 3025-3045. Retrieved from: http://journals.sagepub.com.ezproxy.lib.swin.edu.au/doi/abs/10.1177/0042098013515762 Article 2: “For governments, it is by no means easy to give away power and trust residents’ decisions (Ind and Bjerke, 2007). However, this approach can be very beneficial, as trusting residents with decisions gives them a feeling of being respected as citizens. It is this feeling of being respected that influences residential satisfaction, place commitment and the trust for the government (Zenker and Seigis, 2014). Consequently, it is important that resident’s participation” (Erfgen & Zenker 2014, p. 228). Erfgen, C & Zenker, S. (2014). Let them do the word: a participatory place branding approach. Journal of Place Management and Development, vol. 7, no. 3, pp. 225-234. Retrieved from: http://search.proquest.com.ezproxy.lib.swin.edu.au/docview/1660770452?accountid=14205&rfr_id=info%3Axri%2Fsid%3Aprimo PS *Need to find more Primary Source such as google scholar *Use APA 6Th reference *have to fill up the essay plan first