Instructions for Assessment 3 Innovation Management Plan In this assessment you will develop an innovation management plan on a specific organisation, and you will also create an elevator pitch around it. Instructions: 1. Choose an organisation (Any Australian Company/organization except Haigh’s Chocolates) 2. Research the hot topics about innovation related to this organisation 3. Then develop an innovation management action plan based on the criteria below. 4. Assuming you have the opportunity to make an elevator pitch to the CEO of this company, what would you say? Make a short pitch directed at the CEO that references your report. Important This assignment consists of Part A (2000 Word Written Report) and Part B (3 minute pitch) 500 words. BOTH parts must be submitted in order for the assignment to be considered complete. If one part is NOT submitted, the assignment is considered incomplete and will not be marked. Part A: Innovation Plan (2000 words) Your plan must include the following components • Cover page • Executive summary • Table of contents • Introduction o Discuss 3 hot topics about innovation related to your organisation (10 marks) o Develop an idea for an innovative product or service based on the goals and portfolio management for the organisation (10 marks) o Discuss how your innovation will be streamlined with the organisations current capabilities (10 marks) • Body of report o Design thinking about your innovation- include a diagram depicting the innovation (10 marks) o User involvement (10 marks) o Fast integration- time, costs, resources (10 marks) o Prototyping and testing capabilities (10 marks) o Cross functional management (10 marks) • Conclusion (10 marks) o Discuss future innovations that might affect your innovative idea • References (10 marks) o At least 15 needed with the majority being from 2014 o Academy of Management Style format o Must include a range of references- books, articles, websites • Appendix Part B: 3 minute pitch (500 words) Assuming you have the opportunity to make an elevator pitch to the CEO of this company, what would you say? Make a short pitch directed at the CEO that references your report.