EIDE4019 Effective Ideas Generation Spring 2017 Coursework Brief Handout: [Time (am/pm), Date Month Year] Deadline for Submission: [Time (am/pm), 27, April 2017] Submit this coursework through the Student Portal with a Turn-it-in Report Word Limit: 1500 words Learning outcomes assessed: 1. Explain the role of idea generation in business innovation 2. Discuss the importance of new ideas in gaining competitive advantage 3. Apply idea generation techniques to business scenarios This coursework is worth 80% of the total marks for this module.EIDE4019 Effective Ideas Generation Spring 2017 Coursework Brief GSM LONDON Page 1 of 9 Coursework Instructions Please read carefully • Carefully read the module handbook, the marking criteria and the grade descriptors. Academic Misconduct You are responsible for ensuring you understand the policy and regulations about academic misconduct. You must: • Complete this work alone except where required or allowed by this assignment briefing paper and ensure it has not been written or composed by or with the assistance of any other person. • Make sure all sentences or passages quoted from other people’s work in this assignment (with or without trivial changes) are in quotation marks, and are specifically acknowledged by reference to the author, work and page.EIDE4019 Effective Ideas Generation Spring 2017 Coursework Brief GSM LONDON Page 2 of 9EIDE4019 Effective Ideas Generation Spring 2017 Coursework Brief GSM LONDON Page 3 of 9 Assignment Question Within the context of Effective Idea Generation, write a reflective essay about how you generated a specific idea for a business / product / innovation either in the past or at the present time. Include reference to relevant academic models / theories from the entrepreneurship / creativity literature and from classroom discussion. Provide insight into the process / steps you followed to generate an idea and turn it into reality. Comment on why you think your idea is worthwhile / feasible / valid and who your key stakeholders are. End of Assignment BriefEIDE4019 Effective Ideas Generation Spring 2017 Coursework Brief GSM LONDON Page 4 of 9 Marking Criteria KNOWLEDGE & UNDERSTANDING INTELLECTUAL & COGNITIVE SKILLS Graduate Skills: transferable, employability, practical and academic skills Factual and conceptual knowledge and understanding; use of class materials; independent reading Critical thinking; conceptualisation; creativity; synthesis, analysis and evaluation; application; problem solving and research/investigation Written, oral and presentation skills; interpersonal, group and teamwork skills; leadership skills; numeracy; digital skills; practical, professional and academic skills (including referencing/presentation MARKING BAND CLASSIFICATION WEIGHTED AT 45% WEIGHTED AT 30% WEIGHTED AT 25% 86 - 100% FIRST (1ST) Includes all required factual content, accurately summarised. Well developed, relevant, reasoned introduction and conclusions. Within word count or presentation time. Accurate identification of relevant concepts, theories and/or principles, appropriate to this level and likely to extend beyond core of classroom content Clearly and logically structured material. Accurate spelling, grammar, punctuation, paragraphing. Structured appropriately Excellent understanding of factual and conceptual material, relative to this level. Information or data selected from a good range of appropriate primary and/or secondary sources, and categorised, analysed or evaluated using relevant methods or techniques. Fluent, interesting writing style, appropriate to the assignment OR engaging, confident, audible and well paced presentation. Calculations are accurate, clearly set out, with explanations. Well developed, coherent arguments, referencing primary and secondary literature. Appropriate visual presentation, including font, spacing, margins, headings, graphics, images and appendices. Well developed integration of theory and practice, for this level, using defined conceptual frameworks. Correct use of academic conventions, references and bibliography. Very good application of numerical and statistical methods to defined problems. Outstanding, consistent delivery of group work obligations, for this level. Substantiated, relevant, logical recommendations. Very good awareness of ethical issues, where relevant. Insightful reflection on own strengths and weaknesses in relation to defined professional and practical skills. 70 - 85% FIRST (1ST) Includes all required factual content, accurately summarised. Well developed, relevant introduction and conclusions. Within word count or presentation time. Includes relevant factual content only. Well structured material. Accurate spelling, grammar, punctuation, paragraphing. Structured appropriately Accurate identification of relevant concepts, theories and/or principles, appropriate to this level. Information or data selected from a good range of appropriate primary and/or secondary sources, and Fluent writing style, appropriate to the assignment OR engaging, audible and well paced presentation. StructuredEIDE4019 Effective Ideas Generation Spring 2017 Coursework Brief GSM LONDON Page 5 of 9 categorised, analysed or evaluated using relevant methods or techniques. appropriately Very good understanding of factual and conceptual material, relative to this level. Coherent arguments, referencing primary and secondary literature. Appropriate visual presentation, including font, spacing, margins, headings, graphics, images and appendices. Calculations are accurate, clearly set out, with explanations. Very good integration of theory and practice, for this level, using defined conceptual frameworks. Correct use of academic conventions, references and bibliography. Good application of numerical and statistical methods to defined problems. Very good, consistent delivery of group work obligations, for this level. Relevant and logical recommendations. Good awareness of ethical issues, where relevant. Good reflection on own strengths and weaknesses in relation to defined professional and practical skills. 60 - 69% UPPER SECOND (2:1) Includes most required factual content, mostly accurately summarised. Relevant introduction and conclusions. Appropriate visual presentation, including font, spacing, margins, headings, graphics, images and appendices. Includes relevant factual content only. Clearly structured material. Mostly accurate spelling, grammar, punctuation, paragraphing. Mainly accurate identification of relevant concepts, theories and/or principles, appropriate to this level. Information or data selected from some relevant primary and secondary sources, and categorised, analysed or evaluated using relevant methods or techniques but with some gaps or misunderstandings. Mainly fluent writing style, appropriate to the assignment OR mainly engaging, audible and well paced presentation. Sound understanding of factual and conceptual material, relative to this level. Mostly coherent arguments, referencing primary and secondary literature. Mostly appropriate visual presentation, including font, spacing, margins, headings, graphics, images and appendices. Calculations are mainly accurate, mostly clearly set out, with mostly good explanations. Good integration of theory and practice, for this level. Mostly correct use of academic conventions, references and bibliography. Independent reading and research from sufficient and mostly authoritative primary and secondary sources, appropriate to this level. Mainly good application of numerical and statistical methods to defined problems, with some gaps, errors or misunderstandings. Consistent delivery of group work obligations, for this level. Some relevant recommendations. Satisfactory awareness of ethical issues, where relevant. Clear reflection on own strengths and weaknesses in relation to defined professional and practical skills. 50 - 59% LOWER SECOND (2:2) Includes essential required factual content, but with some gaps or misunderstandings. Adequate introduction and conclusions. Within 10% of word count or presentation time. Includes some irrelevant factual content. Mostly clearly structured material. Some mistakes in spelling, grammar, punctuation, paragraphing.EIDE4019 Effective Ideas Generation Spring 2017 Coursework Brief GSM LONDON Page 6 of 9 Some identification of relevant concepts, theories and/or principles, appropriate to this level. Information or data selected from mainly secondary sources, and categorised, analysed or evaluated using mostly relevant methods or techniques but with gaps or misunderstandings. Writing style is appropriate but not always fluent OR a presentation that is not always engaging, audible or well paced. Adequate understanding of factual and conceptual material, relative to this level. Limited arguments, referencing mostly secondary literature. Inconsistent visual presentation, including font, spacing, margins, headings, graphics, images and appendices. Calculations may have inaccuracies, or issues relating to set out and explanation. An adequate attempt to relate theory to practice, for this level, using defined conceptual frameworks. Inconsistent use of academic conventions, references and bibliography. Some independent reading and research from mainly secondary sources, appropriate to this level. Adequate application of numerical and statistical methods to defined problems, with gaps, errors or misunderstandings. Inconsistent delivery of group work obligations, for this level. Basic recommendations. Satisfactory awareness of ethical issues, where relevant. Some evaluation of own strengths and weaknesses in relation to defined professional and practical skills. 40 - 49% THIRD (3RD) Includes limited required factual content, with many gaps or inaccuracies. Basic introduction and conclusions. Within 10% of word count or presentation time. Includes considerable irrelevant factual content. Unevenly structured material. Frequent mistakes in spelling, grammar, punctuation, paragraphing. Limited identification of relevant concepts, theories and/or principles, appropriate to this level. Information or data selected from secondary sources, and poorly categorised, analysed or evaluated using inappropriate methods or techniques. Awkward or inappropriate writing style OR a presentation that is not engaging, audible or well paced. Limited understanding of factual and conceptual material, relative to this level. Sense of emerging argument, mainly descriptive or personal opinion, with little reference to literature. Clear but inappropriate visual presentation, including font, spacing, margins, headings, graphics, images and appendices. Calculations are often inaccurate, with many issues relating to set out and explanation. Limited attempt to relate theory to practice, using defined conceptual frameworks. Inconsistent or incomplete use of academic conventions, references and bibliography. Limited independent reading and research from secondary sources, appropriate to this level. Weak application of numerical and statistical methods to defined problems, with many gaps or errors. Unreliable delivery of group work obligations, for this level. Recommendations lack clarity or may be incomplete. Little awareness of ethical issues, where relevant. Limited reflection on own strengths and weaknesses in relation to defined professional and practical skills. 30 - 39% FAIL. POSSIBLE COMPENSATION. Includes insufficient required factual content, with significant gaps or inaccuracies. Incoherent or irrelevant introduction and conclusions. More than 10% outside word count or presentation time. Includes substantial irrelevant factual content. Incoherently structured material. Serious mistakes in spelling, grammar, punctuation, paragraphing.EIDE4019 Effective Ideas Generation Spring 2017 Coursework Brief GSM LONDON Page 7 of 9 Very limited or inaccurate identification of relevant concepts, theories and/or principles, appropriate to this level. Little selection of information or data, and little attempt at collation, categorisation, analysis or evaluation. Poor writing style OR a presentation that is not engaging, audible or well paced. Very limited understanding of factual and conceptual material, relative to this level. Little or no argument, entirely descriptive or personal opinion, with no reference to literature. Poor visual presentation, including font, spacing, margins, headings, graphics, images and appendices. Calculations are mostly inaccurate, or incorrectly set out or explained. Theory only sporadically related to practice, using defined conceptual frameworks. Inaccurate or incomplete use of academic conventions, references and bibliography. Minimal independent reading and research, appropriate to this level. Very weak application of numerical and statistical methods to defined problems, with significant errors. Poor delivery of group work obligations, for this level. Irrelevant recommendations. Little or no awareness of ethical issues, where relevant. Very limited reflection on own strengths and weaknesses in relation to defined professional and practical skills. 16 - 29% FAIL. NO COMPENSATION. Includes almost no required factual content, and with very significant inaccuracies. Incoherent or missing introduction and conclusions. More than 10% outside word count or presentation time. Includes mainly irrelevant factual content. Very incoherently structured material. Serious and extensive mistakes in spelling, grammar, punctuation, paragraphing. No identification of relevant concepts, theories and/or principles. No evidence of the selection, categorisation, analysis or evaluation of information or data. Incoherent writing style OR an inaudible, poorly paced and unengaging presentation. No understanding of factual and conceptual material, relative to this level. No argument, entirely descriptive or personal opinion, with no reference to literature. Very poor visual presentation, including font, spacing, margins, headings, graphics, images and appendices. Calculations are inaccurate, with no explanations. Theory not related to practice. Very inaccurate or no use of academic conventions, references and bibliography. No independent reading and research, appropriate to this level. Minimal application of numerical and statistical methods and techniques to defined problems, with significant errors. Very poor delivery of group work obligations, where relevant. No recommendations. No awareness of ethical issues, where relevant. Minimal or no evaluation of own strengths and weaknesses in relation to defined professional and practical skills. 0 - 15% FAIL. NO COMPENSATION. Does not include required factual content. No introduction and conclusions. More than 10% outside word count or presentation time. Includes entirely irrelevant factual content. Very incoherently structured material. Serious and extensive mistakes in spelling, grammar, punctuation, paragraphing. No identification of relevant concepts, theories and/or principles. No evidence of the selection, categorisation, analysis or evaluation of information or data. Incoherent writing style OR an inaudible, poorly paced and unengaging presentation.EIDE4019 Effective Ideas Generation Spring 2017 Coursework Brief GSM LONDON Page 8 of 9 No understanding of factual and conceptual material. No argument, entirely personal opinion, with no reference to literature. Exceptionally poor visual presentation, including font, spacing, margins, headings, graphics, images and appendices. Calculations are missing, with no explanations. Theory not related to practice. No use of academic conventions, references and bibliography. No independent reading and research, appropriate to this level. No application of numerical and statistical methods to defined problems. No delivery of group work obligations, for this level. No recommendations. No awareness of ethical issues, where relevant.