Assignment title: Information
MPM732: Critical thinking – Assignment 1
Written paper – due by 5PM AEST on Wednesday 19th April 2017 via CloudDeakin drop‐box.
Task: Critically analyse a famous speech (chosen from the list of speeches provided on
CloudDeakin) and structurally compare it with a statement by the head of a company (chosen from
the list of companies provided on CloudDeakin). Please be advised that for Assignment 1, you have
to select any ONE letter/report/address in the annual report of your chosen company which may
have been delivered by either the Chairman OR the CEO OR the Managing Director OR the President.
NOTE: Each student will have to work on a different combination of speech and company head’s
statement. Please select your preferred combination from the lists provided on CloudDeakin and
email your choice to the unit chair ([email protected]) no later than by 5PM AEST on
Friday, 17/03/17. Please include your Deakin student ID number in your emails. If there are two or
more students who have coincidentally selected the same combination of speech and board
statement then the unit chair will allocate a different combination on a ‘first come first served’ basis.
Please note that this is an individual assessment task which each student is expected to
complete on his/her own. While students are encouraged to discuss their approach/ideas with
classmates, the final output submitted for evaluation MUST solely consist of a student’s own work.
Suggested approach: The structures of the speech and the company head’s statement should be
comparatively analysed using one or more critical thinking tools and methods discussed in the lectures
that are appropriately applicable to such a discourse analysis task. A structural comparison means
you have to compare the two pieces in terms of how well each of them succeeded in their objectives
of getting their respective messages through to the intended target audiences. Please be aware that
a structural comparison of the two doesn’t mean a comparison of their contents as the contents are
inevitably expected to be quite different given their vastly different objectives and target audiences.
Word limit: 2000 (with 10% variance).
Suggested format:
1. Introduction
2. Analysis of famous speech
3. Analysis of statement by the company President/Chairperson/CEO/Managing Director
4. Structural comparison of speech and statement
5. Conclusion
6. References
Mark: 30%
Criteria for marking:
1. Understanding the respective objectives of the two pieces and their intended target audiences – 10%
2. Critical thinking tools and methods used in structural comparison of the two pieces – 10%
3. Overall flow of paper, style, within word limits and appropriate use of external references – 10%