Assignment title: Information
Country Analysis Report
Task: Assume that you are an international business consultant to Harvest Box, an Australian firm which produces healthy snacks. You will analyse the market potential for their products in Malaysia and Philippines.
Your task is to write a report that analyses and compares the socio-economic, political and business environments of Malaysia and Philippines. Your report will conclude with a country recommendation, and justification for your selection based on a Weighted index.
Writing the Country Analysis Report.
Title page: In general this has a descriptive title, date, the name of your company and usually your name and position within the company.
Table of contents: - Place the major headings and sub-headings down the left side of the page. On the right, put the page number where each can be found in the report.
Introduction: Includes the context, purpose and significance of the report. (eg. This report analyses the economic, political and business environments of Malaysia and Philippines and their market potential for healthy snack products.) Include a very brief company and product profile (50 words or fewer).
Report Body: Following the introduction, the remainder of the body section is presented in logical sub-sections. Your final headings and sub-headings will depend on what your analysis has uncovered. Aim to find quality information, and evaluate it in relation to the relevant business objectives of Harvest Box. Make some visuals (tables and graphs). INCLUDE the graph of % Change in GDP you made (attached).
Country Choice: Present here your choice of country. This section is particularly important and will include your weighted index and the reasons you included the variables and their weightings; a discussion of the major report findings; and the advantages (and disadvantages) of your choice of country over the second country.
Conclusion: Provide a very brief synopsis of your country choice and perhaps a recommendation for how to proceed (50 - 70 words).
Note: in some texts on report writing Conclusions is treated as a large section following presentation and discussion of data; in your report, however, you will have already presented your conclusions in your Country Choice section so the Conclusion section signals the end of the report.
List of references: List the sources cited in your report using APA referencing.