BUS5SMM Marketing Assignment Individual Marketing Assignment- Report Weight: 40% Word Count: 2500words +/-10% o NOTE- Word count starts from INTRODUCTION to CONCLUSIONS o NOTE-2750isyourmaximumwordcount Referencing: Harvard referencing- 15-20 references expected o Use academic references-required (at least 10 journal articles) Due: 5:00pm Friday, 3 May via Turn-It-In (After 12 midnight- late penalties will apply) o Wedonotmarkanyemailedassignments Aim: Conduct a marketing analysis of Desso http://www.desso.com.au/ Requirements: 1. Describe the marketing background of the company that includes key information about the industry of the firm paying special attention to sustainable practices- environment, society, resources use, etc. 2. target market 3. Analyse the current main products and services 4. pricing 5. promotion 6. distribution 7. suppliers 8. Compare the marketing mix to its competitors (at least two) 9. SWOT analysis (SWOT matrix and explanation in paragraphs) 1 10. Describe the following current marketing strategies (positioning) used by the company with positioning chart (perceptual map) 11. Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects •Your recommendations and conclusions based on your analysis 12. *Formatting, professional writing and English expression, referencing *Format Correct Title Page o Topic Name o Prepared for o Prepared by o Date • Block formatting (no indentation) • Page numbers inserted starting at Introduction • Double spaced • Correct Font (Times New Roman) and Size of o Text Size 12 o Headings Size 14 or 16 2