Basic REPORT Structure for MNG91002 Assignment 2 (Adapted from Davies 2011, p. 208) Cover sheet Title page Reference list Front matter – check requirements (Separate pages) Beginning of report: Whilst there is no mark allocation associated for the Executive Summary & Intro in this assignment (ie. we had a mark allocation for Assignment 1, to ensure students made an effort in preparing an Executive Summary & Intro…and doing well in that space), both are required in Assignment 2. Please remember that an Executive Summary is a SUMMARY of the whole report, which includes any results. Part A - Question 1: Give examples of three major traits or themes associated with the dark side of entrepreneurship; and explain these traits using sound academic references. Whilst not compulsory (ie. you can talk about the traits in broad terms), you might like to explain how these traits are also linked to Nick Woodman, a key actor in the case study. (10 marks) Part A – Question 2: Present evidence from the GoPro case study that either supports and/or refutes Drucker’s statement? You can choose to support or refute – it’s your choice – but whatever stance you take, make sure it is supported in evidence (15 marks) Part B – Question 1: Firstly, note that large mark allocation for Part B questions – 30 marks each. Hence, this is where you should spend most of your time (and word length allocation) in your paper. How did GoPro gain a competitive advantage from their marketing processes? Please use theoretical foundations as the basis for your analysis ie. use theoretical models or concepts in the unit to support your argument (30 marks) Part B – Question 2: The case identifies future threats to the company’s strategy. Give recommendations on how GoPro should respond to this, using theoretical foundations. Maybe SWOT? Does GoPro (as a company) have certain strengths to overcome the noted threats? New opportunities? etc (30 marks) Conclusion – sum up key points from each body of report; no new information in the conclusion! (no mark allocation, but required) Conclusion No more than 10% of report = 100-150 words Part A: Entrepreneurship 25% of report = 400-500 words Part A: Questions 1 & 2 Introduction No more than 10% 2000 word report = 200 words (no mark allocation, but required) Part B: Marketing and Strategic Planning 60% of report = 1200 words Part B: Questions 1 & 2 Executive Summary NB: Ex. Summ is NOT included in word count (no mark allocation, but required)