Assignment title: Information
Page 1 of 11
FACULTY OF LAW AND BUSINESS
Peter Faber Business School
Melbourne; North Sydney; Online
SEMESTER 1 2017
UNIT CODE: MGMT617
Research Methods
UNIT OUTLINE
Credit points: 10
Prerequisites/co-requisites/incompatibilities: Nil
National Lecturer in Charge
Teaching Team:
All queries should initially be directed to your campus lecturer listed below.
The campus lecturer will consult with the National Lecturer in Charge if necessary.
Description
This unit helps students understand a range of concepts and techniques associated with both qualitative
and quantitative methods of research that are applicable for business, OHSE, and/or information systems.
Students will be coached on evaluating appropriate methods of doing particular types of research and will
apply some of these techniques in activities and projects. Being able to research new areas is an
important skill in many roles within business and this unit will help students understand research
applications, methods, design and reporting.
Name:
Campus:
Dr. Judy Rex
Melbourne
Office location: Level 7, 250 Victoria Parade, East Melbourne
Email: [email protected]
Telephone: 03 99533570
Contact: By email please
Campus:
Name:
Insert campus
Insert lecturer's name
Office location: Insert office location
Email: insert [email protected]
Telephone: Insert ACU telephone number
Contact: Preferred means of contact, response time, and/or hoursPage 2 of 11
Mode/attendance pattern: lectures; tutorials; workshops; online
Not every request to change tutorials can be accommodated due to various OHSE, university and room
size limitations. As a full-time student you are required to be available to attend classes that commence
anytime from 8am – 8pm Monday to Friday. Students who have medical or personal reasons requiring
allocation into certain tutorials are given priority over changes requested due to work commitments. We
suggest you continue to attempt to allocate yourself into your preferred tutorial. If you have not been able
to allocate yourself into a tutorial by Thursday of the week before semester starts, please resend the
request.
Duration: 12 week-semester or equivalent. You should anticipate undertaking 150 hours of study for this
unit, including class attendance, readings and assignment preparation.
LEARNING OUTCOMES
On successful completion of this unit, you should be able to:
1. Write a literature review; (GA 4, 5, 8)
2. Demonstrate an understanding of the range of concepts and techniques associated with qualitative,
quantitative and mixed research methods; (GA 4, 5, 8, 10)
3. Critically review appropriate research methods for specific research problems; (GA3,4,5,6,8,9)
4. Apply standardized procedures to ensure research is conducted ethically and demonstrates respect
for human dignity; (GA 1, 2,3, 4, 5, 8)
5. Design a qualitative and/or quantitative research project and write an associated research proposal.
(GA 1, 2, 3, 4, 5, 8, 10)
GRADUATE ATTRIBUTES
Each unit in your course contributes in some way to the development of the ACU Graduate Attributes
which you should demonstrate by the time you complete your course. You can view the ACU Graduate
Attributes for all courses at http://www.acu.edu.au/204356. All Australian universities have their expected
Graduate Attributes – ACU’s Graduate Attributes have a greater emphasis on ethical behaviour and
community responsibility than those of many other universities. All of your units will enable you to
develop some attributes.
On successful completion of this unit, you should have developed your ability to:
GA1 demonstrate respect for the dignity of each individual and for human diversity
GA2 recognise your responsibility to the common good, the environment and society
GA3 apply ethical perspectives in informed decision making
GA4 think critically and reflectively
GA5 demonstrate values, knowledge, skills and attitudes appropriate to the discipline and/or
profession
GA7 work both autonomously and collaboratively
GA8 locate, organise, analyse, synthesise and evaluate information
GA9 demonstrate effective communication in oral and written English language and visual media
GA10 utilise information and communication and other relevant technologies effectively
CONTENT
Topics will include:
Types of research
Design and ethical considerations
The research question
Searching and reviewing the literature
Qualitative methods and instrumentsPage 3 of 11
Quantitative methods and instruments
Sampling and data collection
Qualitative data analysis
Presenting and describing quantitative data
Quantitative analyses: estimation and comparison
Quantitative analyses: linear relationships between variables
Writing the report
QUALITY ASSURANCE AND STUDENT FEEDBACK
This unit has been evaluated through the ‘Student Evaluation of Learning and Teaching’ (SELT) online
surveys. SELT surveys are usually conducted at the end of the teaching period. Your practical and
constructive feedback is valuable to improve the quality of the unit. Please ensure you complete the
SELT survey for the unit. You can also provide feedback at other times to the unit lecturers, course
coordinators and/or through student representatives.
As a result of feedback from 2016, we have made the following changes:
Student feedback Our response
As this is an online subject students do not
have so much time to interact with lecturer for
detailed discussion of the method and some
problems when doing business research.
We will continue to hold classes as needed to assist students
with understanding the basics of business research methods,
and to work through their assignments and the course
material together. Students can also liaise with other students
during semester, and with their lecturer during their
consultation times to seek assistance with course matters.
More detailed notes for the topics and
examples to assist in learning
We have re written the course notes and are confident that
students will find these easier to work through
Maybe the deadlines of the assessment could
be different from the other units. They always
seem to fall in the same fortnight and making a
quality paper would be difficult with other units'
assessments pending the same week.
This is a tricky issue, particularly for this subject as students
are also studying many different subjects with differing
deadlines for assessment submission. We suggest that
students start their assignments earlier, and consider
submitting earlier so they can focus on other assignments.
SCHEDULE
Study schedule
For the most up-to-date information, please check your LEO unit and also note advice from your
lecturing and tutoring staff for changes to this schedule.
Week Starting Lecture & tutorial content & readings Chapter
1 February 27 Business research and the research topic 1, 2
2 March 6 Ethics and completing an ACU Research Ethics Form 6
3 March 13 Critically reviewing the literature 3
4 March 20 Research philosophy 4Page 4 of 11
5 March 27 Formulating the research design 5
6 April 3 Selecting samples 7
7 April 10 Using secondary data 8
UA RECESS
8 April 24 Observation 9
9 May 1 Semi structured, in depth and group interviews and analysis 10, 13
10 May 8 Quantitative data – questionnaires 11
11 May 15 Analysing and presenting quantitative data 12
12 May 21 Writing the report and an overview 14
ASSESSMENT
The assessment tasks for this unit are designed for you to demonstrate your achievement of each
learning outcome. Compulsory attendance is not applicable to FLB units. In order to pass this unit, you
are required to submit the three assessment tasks and complete the hurdle task (ethics application in
week 3). The assessment tasks for this unit are designed for you to demonstrate your achievement of
each learning outcome. Those students conducting this unit as part of the Master of Occupational
Health, Safety and Environmental Management (OHSEM) will be expected to conduct their project
work on project management for an Occupational Health, Safety and Environment (OHSE) issue.
Assessment tasks Due date Weighting (%)
Learning
Outcome/s
assessed
Graduate
Attributes
assessed
Ethics application Week 3 Hurdle 1, 3, 4 3, 8, 10
Research problem analysis Week 5 20 1, 4 3, 4, 5, 9
Literature review Week 9 30 1, 2 5, 8, 9, 10
Research proposal Week 12 50 3, 4, 5 4, 5, 8, 9, 10
Assessment task 1: Research problem analysis
Due date: week 5, before the class
Weighting: 20%
Length and/or format: 500-750 words
Purpose: The purpose of the assessment is to introduce students to the
decisions that need to be made when commissioning research.
Learning outcomes assessed: 1, 4
How to submit: Students will submit this assignment via turnitin in Leo.Page 5 of 11
Return of assignment: Assignments will be returned 2 weeks after submission.
Assessment criteria: Marking rubrics are appended to this outline
Assessment task 2: Literature Review
Due date: week 9, before the class
Weighting: 30%
Length and/or format: 1500 words
Purpose: To learn how to write a literature review.
Learning outcomes assessed: 1, 2
How to submit: Students will submit this assignment via turnitin in Leo.
Return of assignment: Assignments will be returned 2 weeks after submission.
Assessment criteria: Marking rubrics are appended to this outline
Assessment task 3: Research Proposal
Due date: End of week 12, by Friday at 5pm
Weighting: 50%
Length and/or format: 2000 words
Purpose: To give students the opportunity to learn how to write a research
proposal
Learning outcomes assessed: 3, 4, 5
How to submit: Students will submit this assignment via turnitin in Leo.
Return of assignment: Assignments will be returned 2 weeks after submission.
Assessment criteria: Marking rubrics are appended to this outline
REFERENCING
This Unit requires you to use the Harvard referencing system. See the Academic Skills Unit for
assistance with this: https://students.acu.edu.au/806410.
ACU POLICIES AND REGULATIONS
It is your responsibility to read and familiarise yourself with ACU policies and regulations, including
regulations on examinations; review and appeals; acceptable use of IT facilities; and conduct and
responsibilities. These are in the ACU Handbook, which is available in the Library or on the ACU website
at http://www.acu.edu.au/142401.
For services and support in relation to ACU policies see: http://students.acu.edu.au/241467.
Assessment Policy and Procedures
You must read the Assessment Policy and Assessment Procedures in the University Handbook. In
particular, the rules on deadlines: penalties for late submission; extensions; and special consideration
https://handbook.acu.edu.au/949064. For queries on Assessment Policy, see your Lecturer in Charge.
Word limits
Word limits will be enforced with penalties. The marking penalty for exceeding the word limit will bePage 6 of 11
calculated as follows: 5% of the total available marks for the piece of work will be deducted from the
student’s mark for each 10% or part thereof by which the number of words in the student’s piece of work
exceeds the relevant word limit.
Late submission
Unless an extension is granted, essays/assignments submitted after the due date will incur a 5% per
calendar day penalty based on the maximum marks available for that assessment task. This penalty will
run up to a maximum of 15%. Assessment tasks received more than three calendar days after the due or
extended date will not be allocated a mark. Note: The 5% penalty will be incurred for each whole or
part of a calendar day that the work is overdue.
Extensions
For extension of time for assessments, please see: https://students.acu.edu.au/154914. Timely
submission is critical.
Academic integrity
You have the responsibility to submit only work which is your own, or which properly acknowledges the
thoughts, ideas, findings and/or work of others. The Framework for Academic Integrity and the Academic
Honesty Policy are available at https://students.acu.edu.au/806310.
Please read them, and note in particular that plagiarism, collusion and recycling of assignments are not
acceptable. Penalties for academic dishonesty can vary in severity, and can include being excluded from
the course.
Turnitin
The ‘Turnitin’ application (a text-matching tool) will be used in this unit, in order to enable:
students to improve their academic writing by identifying possible areas of poor citation and
referencing in their written work; and
teaching staff to identify areas of possible plagiarism in students’ written work.
While Turnitin can help in identifying problems with plagiarism, avoiding plagiarism is more important.
Information on avoiding plagiarism is available from the LEO Academic Skills Unit:
https://leo.acu.edu.au/course/view.php?id=12421.
For any assignment that has been created to allow submission through Turnitin (check the Assignment
submission details for each assessment task), you should submit your draft well in advance of the due
date (ideally, several days before) to ensure that you have time to work on any issues identified by
Turnitin. On the assignment due date, lecturers will have access to your final submission, and the
Turnitin Originality Report.
STUDENT SUPPORT
If you are experiencing difficulties with learning, life issues or pastoral/spiritual concerns, or have a
disability/medical condition which may impact on your studies, you are advised to notify your Lecturer in
Charge, Course Coordinator and/or one of the services listed below as soon as possible. For all aspects
of support please contact the Student Services and Support https://students.acu.edu.au/801831 which
can assist you with the following:
Academic Skills offers a variety of services, including workshops (on topics such as assignment
writing, time management, reading strategies, referencing), drop-in sessions, group appointments
and individual consultations. It has a 24-hour online booking system for individual or group
consultations.
Campus Ministry offers pastoral care, spiritual leadership and opportunities for you to be
involved with community projects.
The Counselling Service is a free, voluntary, confidential and non-judgmental service open to allPage 7 of 11
students and staffed by qualified social workers or registered psychologists.
Disability Services can assist you if you need educational adjustments because of a disability or
chronic medical condition; please contact them as early as possible.
Indigenous student communities and support on each campus provide information and support
for students.
The Student Advocacy Service is an information, advice and referral service.
Peer Assisted Study Sessions (PASS) can improve your marks and increase your academic
success.
IT information and resources assist you with your IT needs at ACU.
AskACU is a first point of contact for all enquiries for your proposed or current studies.
Careers and Opportunities services can assist you with finding employment, preparing a
resume and employment application and preparing for interviews.
ONLINE RESOURCES AND TECHNOLOGY REQUIREMENTS
The LEO page for this unit contains further readings/ discussion forums.
In addition, for this unit you will be required to use the following technologies: SPSS
TEXTS AND REFERENCES:
Required text(s)
Saunders, M, Lewis P and Thornbill, A, 2016, Research Methods for Business Students, Pearson
Education Ltd, 7th edn, England.
Recommended references
Allen, P, Bennett, K & Heritage B 2014, SPSS Statistics Version 22: A Practical Guide, 3rd edn., Cengage
Learning, or e-book, available from https://cengagebrain.vitalsource.com/#/books/9780170350686/cfi/0
Ridley, D 2012, The literature review: A step-by-step guide for students, 2nd edn, Sage, London.
Sekaran, U & Bougie, R 2013, Research methods for business: a skill-building approach, 6th edn,
Wiley, Chichester.
Zikmund, WG Babin, BJ Carr, JC & Griffin, M 2013, Business research methods, 9th edn, SouthWestern, Cengage Learning, Mason OH
This site is also useful http://users.ugent.be/~dgosseli/Presentations/PhD-Thesis-Approach.pdfPage 8 of 11
APPENDICES
Assessment 1 details
You have been invited to commission business research about one of the tasks which are listed below.
You can assume that you will have no problems about gaining access to an organisation’s data records
and personnel.
What are the issues related to ACU employees’ work-related stress including a comparison
between the workers at different job levels and on different campuses?
What are the customer needs and perceptions of airlines?
Why does a government organisation have such a high staff turnover?
Why are customers switching to competitors’ online stores?
ACU wants to determine whether there is an opportunity to offer/a viable new course offering for
a new postgraduate qualification for financial planners in Australia in light of the new
requirement that all financial planners will need to be degree qualified, (that is, hold a relevant
degree), by 2021. Currently, 75% of the 22,000 registered financial planners are not degree
qualified.
What is the status of female employment opportunities in senior management?
To what extent do organisations care about workplace bullying?
What is the future of Management Accounting in Australia?
How does ethics education impact ethical awareness in accounting students in Australia.
(Perhaps a comparative study between ACU and other universities?)
For the task you chose, you need to do the following.
1. Describe your proposed research problem based on what is known. In other words, you need to
examine (about) 10 recent refereed journal articles and other sources to describe this. What is
missing or needs further research, based on the existing knowledge? In other words, in what way is
this body of knowledge incommensurate with reality or with your experiences?
2. Propose a research question that solves the problem based on the literature.
3. What are your research objectives (can be exploratory or explanatory)
The essay has to be coherent, logical, clear, well-argued and precise as discussed in the class.
Assessment 2 details
The purpose of this task is to take a critical look at the literature that already exists in an area of interest to
you. A literature review includes a critical analysis and evaluation of the existing literature and combines
the literature from different journals and other sources that you have read. It demonstrates the relevance of
the existing research and your knowledge of the topic area. Literature can include books, journal articles,
newspapers, magazines, theses and dissertations, conference proceedings, reports, and documentaries.
In the literature review, you need to include a discussion about the accepted facts in the area, the main
constructs and variables that are important and the relationship between them. This will also include
suggestions for further research in the area. In other words, it is much like the journal articles that you
have read – except that it is more up to date and more comprehensive.
You have 2 options: Choose your own topic (email this to your lecturer to check) OR, use the topic from
the first assessment task.
Use 10-15 journal articles and other sources to write a literature review about your chosen topic. The
majority of these journals should be post 2010, and come from peer reviewed and other sources that imply
a check of quality.Page 9 of 11
First, you need to develop a list of the topics that need to be addressed in the literature review, based on
the gaps in the knowledge that you have found from your readings. Then make a review of the findings
based on your readings. You need to demonstrate that you can think critically and reflectively; show an
understanding of the important literature in the topic area, taking local and international perspectives into
account, locate, organise, analyse, synthesise and evaluate information; demonstrate effective
communication in oral and written English language, and utilise information technologies effectively.
Assessment 3 details
Using the literature review from assessment task 2 (which you can modify based on feedback!), this
assessment task requires you to develop a research proposal in accordance with the following guidelines:
1. The proposal should be describe research that you can realistically carry out, so you need to consider
available resource requirements as you create your design.
2. Define your research problem based on existing literature, using the literature review that you wrote for
assessment 2. You should summarise the literature review that you did for assessment 2 based on the
feedback from the lecturer, to provide evidence that your proposed investigation is relevant and able to
supply new information to add to the body of knowledge in your chosen topic.
3. Discuss the methods that are required to carry out the research. You need to recommend either
exploratory or conclusive research. If necessary, you could justify the inclusion of both exploratory and
conclusive research, but this could make the proposal too complex. Please discuss this with your lecturer.
You should also describe issues of access to your target population, the proposed sampling method, the
instrument(s) to be used and the recording of data. You need to defend your research method as
appropriate, and ensure that your sampling method is compatible with the research method.
4. You need to develop the instrument(s) that you will use, including about 8-10 topics for the exploratory,
or about 4-6 questions (not including demographics) for the conclusive research. Your research instrument
may be based on, and modified from existing research. You do not need to provide evidence of the
validation of your Instrument(s), but you should explain the methods and criteria you would use in such
validation.
5. Specify how you would analyse your data. Explain the methods to be used, what specific techniques you
would be able to use, and what skills you would need to call on or acquire.Page 10 of 11
APPENDIX
APPENDIX
Rubric - Assessment Task 1: Research Problem Analysis
ILOs Criteria
Standards
Below Expectations Meets Expectations Exceeds Expectations
Level 1 (e.g. F) Level 2 (e.g. P) Level 3 (e.g. C) Level 4 (e.g. D) Level 5 (e.g. HD)
1,4 Clarity of
description of
research problem
(12 Marks)
Research problem poorly
articulated, definitions
inaccurate or poorly sourced.
Research problem described
adequately, definitions
appropriate.
Significance minimally noted.
Research problem described
adequately, definitions
appropriate. A number of
issues of significance noted.
Research problem clearlydescribed, definitions clear,
current and accurate,
significance of the research
clearly and thoroughly
articulated.
Outstanding description of
research problem, definitions
clear, current and accurate,
significance of the research
clearly and thoroughly
articulated, and
contextualized to a
contemporary setting.
1,4 Research question
(4 Marks)
Poor language, difficult to
understand, poorly
conceptualized question
Question clear but with some
minimal conceptual issues
needing refinement.
Question clear,
conceptualization adequate
Question very clear,
conceptualization wellarticulated, accurate and
builds on previous research.
Outstanding question, clear,
conceptually correct using
appropriate academic terms.
1,4 Research
Objectives
(4 Marks)
Research objectives not
clear, research questions
poorly formulated and/or
aligned to research question.
Research objectives able to
be understood but need
refinement, research
questions adequately
formulated and/or aligned to
research question.
Research objectives clear,
research questions well
formulated and/or aligned to
research question.
Research objectives very
clear, relevant and identifies
a gap in the research. Very
well formulated and aligned
to research question.
Outstanding objectives clear,
highly relevant, insightful and
demonstrates
comprehensive analysis to
builds on gaps in body of
knowledge, taking local and
international perspectives
into account. Very well
formulated and aligned to
research question.Page 11 of 11
Rubric - Assessment Task 2: Literature Review
ILOs Criteria
Standards
Below Expectations Meets Expectations Exceeds Expectations
Level 1 (e.g. F) Level 2 (e.g. P) Level 3 (e.g. C) Level 4 (e.g. D) Level 5 (e.g. HD)
1,2 Clarity of description
of research area
(5 Marks)
Issue poorly articulated,
definitions inaccurate or poorly
sourced.
Issue described adequately,
definitions appropriate.
Issue described adequately,
definitions appropriate.
Issue clearly-described,
definitions clear, current and
accurate, significance of the
issue clearly and thoroughly
articulated.
Issue clearly-described,
definitions clear, current and
accurate, significance of the
issue clearly and thoroughly
articulated, and contextualized
to a contemporary setting.
1,2 Research/Evidence
Base (10 Marks)
Does not identify accepted facts,
main constructs and variables,
main methodological techniques
and areas for future research.
No references or citations.
Identifies minimal accepted
facts, main constructs and
variables, main methodological
techniques and areas for future
research.
Provides general references to
literature to support assertions.
Identifies accepted facts, main
constructs and variables, main
methodological techniques and
areas for future research.
Provides appropriate quality
references to literature to
support assertions.
Clearly discusses all relevant
accepted facts, main constructs
and variables, main
methodological techniques and
areas for future research.
Provides high quality and
number of references to
literature. Shows awareness of
limitations that might exist in the
literature.
Discusses all relevant accepted
facts, main constructs and
variables, main methodological
techniques and areas for future
research. Makes novel links.
Provides high quality and
number of references to
literature. Shows awareness of
limitations that might exist in the
literature. Very recent
references used skillfully
1,2 Analysis and critical
thinking (10 Marks)
Content is not relevant; no
analysis or evidence of critical
thinking. Does not identify the
relevant issues in the aspects of
the OHSE issue under
consideration.
Content is relevant, but
superficial, with minimal
analysis; recalls known
information. Addresses relevant
issues in the parts of the OHSE
issue under consideration in a
rudimentary manner.
Content is relevant, insightful
and shows thoughtful analysis;
summarizes known information.
Content is highly relevant,
insightful and shows
comprehensive analysis and
depth; draws relevant
conclusions from information
presented.
Content is highly relevant,
insightful and shows
comprehensive analysis and
depth; draws relevant
conclusions from information
presented and is contextualized
to a contemporary setting.
2 Clarity of Expression,
Language, and
Grammar
(5 Marks)
Misuse of language, difficult to
understand, significant
grammatical errors. Paper
poorly structured.
Common use of language with
some grammatical errors,
adequately structured.
Appropriate language with
minimal grammatical errors.
Structure of adequate.
Scholarly language with no
grammatical errors, wellstructured and easy to follow.
Scholarly language with no
errors, well- structured and easy
to follow. Provides a unique
perspective.Page 12 of 11
Rubric – Assessment task 3 – Research Proposal
ILOs Criteria
Standards
Below Expectations Meets Expectations Exceeds Expectations
Level 1 (e.g. F) Level 2 (e.g. P) Level 3 (e.g. C) Level 4 (e.g. D) Level 5 (e.g. HD)
3, 4 Methodological
Consistency
(10 Marks)
Link between problem statement,
research objectives, research
questions and choice of methods
is not evident/clear.
Link between problem statement,
research objectives, research
questions and choice of methods is
able to be understood.
Link between problem statement,
research objectives, research
questions and choice of methods
is clear.
Link between problem
statement, research objectives,
research questions and choice
of methods is clear.
Link between problem statement,
research objectives, research
questions and choice of methods
is clear.
4 Terminological
consistency and
explanation of
contribution
(10 Marks)
There is no clarity/ consistency in
the language/terminology
between the research proposal
and that in the body of
knowledge. Explanation of
significance/contribution is not
clear.
There is some clarity and the
language/terminology is generally
consistent with that in the body of
knowledge. Explanation of
significance/contribution is adequate.
There is clarity and the
language/terminology is
consistent with that in the body of
knowledge. Explanation of
significance/contribution is clear.
There is high clarity and the
language/terminology is
consistent with that in the body
of knowledge. Explanation of
significance/contribution is clear
and well-articulated.
There is very high clarity and the
language/terminology is highly
consistent with that in the body of
knowledge. Explanation of
significance/contribution is well
argued and persuasive.
4, 5 Discussion on sampling
and data collection and
analytic methods
Overall assessment of
research proposal
(24 Marks)
There is no/severely limited
discussion of sample population,
sampling method, sample size,
data collection tools, procedure,
analytic method and ethics.
Overall, a poor research proposal
that lacks clarity and details.
There is some discussion of sample
population, sampling method, sample
size, data collection tools, procedure,
analytic method and ethics.
Overall, a fair research proposal that
lacks clarity and a good understanding
of the research requirements.
There is clear discussion of
sample population, sampling
method, sample size, data
collection tools, procedure,
analytic method and ethics.
Overall, a good research proposal
that demonstrates some clarity
and a good understanding of the
research requirements.
There is clear and thorough
discussion of sample
population, sampling method,
sample size, data collection
tools, procedure, analytic
method and ethics. Appropriate
academic terminology and
issues are used/identified.
Overall, a very good research
proposal that demonstrates very
good clarity and a very good
understanding of the research
requirements.
There is high quality and
thorough discussion of sample
population, sampling method,
sample size, data collection tools,
procedure, analytic method and
ethics.
Highly-level academic
terminology and issues are
used/identified.
Overall, an excellent research
proposal in all respects.
3,4 Clarity of Expression,
Language, and Grammar
(6 Marks)
Poorly structured, copied and
pasted from web sources.
Misuse of language, difficult to
understand, significant
grammatical errors. Proposal
poorly structured.
Common use of language with some
grammatical errors. Proposal
adequately structured.
Common use of language with
minimal grammatical errors.
Proposal adequately structured.
Appropriate language with
minimal grammatical errors.
Structure of Proposal adequate.
Correct academic business
language with no grammatical
errors, well- structured and easy
to follow.