MKTg203 -PART 1 – 10% - ​ ​Conduct background research – explain why the issue is problematic from a sustainability viewpoint - ​ ​10 max presentation slides uploaded to ilearn and print out for jen 1.1 ​ ​- market situation ● Identify the issue - enis - ​ ​What is the harmful issue? What is going? - ​ ​How is the behaviour performed? When? Where - ​ ​Who is involved in the performing & encouraging the harmful behaviour - ​ ​What environmental factors are assisting or contributing to the behaviour - ​ ​Any associated behaviour triggering or contributing to the continuation ● Why is it a problem? Why change the behaviour - sinead - ​ ​What is the cost to individuals and the community if the problem continues - ​ ​What could be the possible benefits from behavioural change for individuals and the community ● ​what has been tried so far to address the issue? - sinead - identify prior campaigns including organizations and partners involved, target audiences, marketing mix 4 P’s and specific strategies ● ​what outcomes have arisen due to these campaigns? -sebestian - Proactive engagements/solutions to problems irl. 1.2 – Main sustainability lifecycle Mindset ​ is the foremost attribute required for every entrepreneur. Keeping a positive mindset is of prime importance for you to focus on your entrepreneurial goals and work hard toward achieving them. ​Entrepreneurial mindset refers to a specific state of mind which orientates human conduct towards entrepreneurial activities and outcomes. Individuals with entrepreneurial mindsets are often drawn to opportunities, innovation and new value creation. Personal characteristics such as a sense of initiative, the inherent need for achievement, risk propensity, self-efficacy, and resilience are all necessary for young people; they provide a foundation for innovative business start-ups, improve their employability, and enhance their greater role in society. It is highly possible that students at universities are currently being trained for jobs or careers that will not exist in twenty years time, and that the careers that will exist then, have not been invented yet. Reforming our education system to the needs ofthe ever changing global market is necessary to enable young people to develop creativity, critical thinking, curiosity and the capacity to innovate as well as apply their knowledge to the real-world situations. - ​ ​ Why is the behaviour important ? Behavior attracts more crowd than beauty. Behavior is what makes people gentle and sober and behavior is what makes us human. It's one quality that they have developed that throws us in the good light no matter what position they hold in the society or how rich they are. It is something that is appreciated and encouraged by everyone because that's what holds us together. When someone doesn't show a good attitude towards you or doesn't know how to behave properly, surely people wouldn't like to be around such people. they don't need people who would pull them down or treat them in anyway less than how they deserve to be treated. Behaviour is important as it shapes our personality and helps us in building a good character. People develop the skills of good communication and learn how to maintain the decor of the room whilst being with another hundreds or thousands of people in a room. People actually learn to presenttheirself in a better way for the other person to understand you and for you to be able to understand him/her. When people behave properly, people would actually want to be around us because that would make them feel comfortable and they would open up and share their thoughts and opinions with us. It simply gets you to be a better person. ● What are the consumer business and government imperatives? - rudmila - ​ ​What are the priorities for consumers, business, and government individually? Each stakeholder has different goals, wants, and needs – identify them. E.g consumers (and government) don’t necessarily prioritize “making a profit” whereas some business do ( though not all) ENIS The High Cost of Our Cheap Fashion | Maxine Bédat | TEDxPiscataquaRiver We are told to use fuel efficient cars, turn the lights off when leaving a room, we are told to recycle everyday. The apparel industry has become the 2 ​nd ​ most polluting industry in the world second to the oil industry.https://www.youtube.com/watch?v=5r8V4QWwxf0 STAGE 1 - ​ ​Issue: An unsustainable overconsumption of fashion materials due to the impact of fast fashion, serving as an empirical threat to both to the environment & human rights. Why is this a problem – - ​ ​The apparel industry has become the 2 ​nd ​ most polluting industry in the world second to the oil industry. - ​ ​As fast fashion develops and the increase of cheap polyester is produced. Every piece of polyester every produced in still on the planet today. They are shedding into microplastics and entering our water systems and our fish and we are eating these fish. In california fish market they found that 1 in 4 fish contained microplastics. The apparel industry Why is it a problem? Why change the behaviour – Sinead The Fast fashion industry serves as an extremely problematic threat to the environment and to humanity, currently standing as the second highest polluting industry in the world. Here are a few reasons as to why the apparel industries behavioural ways must change; Environmental impact- The apparel industry is energy intensive, and is responsible for 10% of the world's carbon footprint. To put that into perspective the apparel industry’s carbon output realises 5 times more emissions than all airline travel combined. - Economically beneficial fashion material including ​nylon and polyester are not biodegradable, meaning ​every piece of polyester or nylon ever been produced –is still on the planet today - ​ unsustainable in their very nature. - Nylon also during manufacture emits a large quantity of nitrous oxide (greenhouse gas) Social impact - Statistically One in 6 people around the world work in the apparel industry - with around 80% women and 98% are not receiving a living wage – locked into a circle of poverty. - ​Along with water wastage – to manufacture just one t-shirt & a pair of jeans 5,000 gallons of water will be used, ​while billions still don’t have access to clean water or ​adequate sanitation s ​upplies. what has been tried so far to address the issue? - sinead Worldwide campaigns have been conducted by conglomerate fashion companies regarding the ecological threat of fast fashion. In recognition to their Corporate Social Responsibility. Such as; Levi 2011 - ​Launched Levi ‘water