Hotel Destination Report (40%) Student Name Student ID Number Trimester Section 1: Hotel Description Country City or Town Hotel Name Hotel Brand (if any) Hotel Type (e.g. city, resort, boutique etc.) Number of rooms Number of F&B outlets (including bars) Number of Conference/ Event rooms (if any) 1.1. Describe the hotel in your own words (approx. 200 words). 1.2. Every hotel has a Unique Selling Point (USP). Find out what your hotel’s is and describe it. Include a photo of it. Section 2: F&B Operations 2.1. Choose any hotel restaurant and describe it in your own words. Include any signature dishes and unique selling points. Include a photo. 2.2. The Food & Beverage Manager has identified that the hotel could do more to attract “in house” guests to dinner in the above restaurant. Suggest three (3) unique ideas to the hotel that the F&B Manager might use? 1. 2. 3. Section 3: Accommodation Operations 3.1. Choose any hotel room type and describe it in your own words. Include what facilities it offers to the guest. Include a photo. 3.2. The Front Office Manager (FOM) has identified that the hotel could do more to connect with the guests during the ‘Stay Over’ stage of the Guest Cycle. Suggest three (3) unique ideas to the hotel that the FOM might use. 1. 2. 3. Section 4: Customer Service Management 4.1. Visit the hotel’s Trip Advisor reviews and select a ‘terrible’ guest comment. Cut and paste it below. 4.2. If the management replied, cut and paste their response below. If there was no response, discuss how a perspective guest may perceive this. 4.3. Now imagine YOU are the Manager, and the guest is actually waiting to speak to you in the hotel lobby. Write down word for word what you would do and say to this guest (hint: remember the LEARN technique). Section 5: Tourist Attractions 5.1. Briefly describe in your own words four (4) tourist attractions found near the hotel. Ensure to include one natural, one man made (purpose built), one man made (non purpose built) and one event attraction. *Hint: You can contact the hotel’s Concierge department or research the country’s tourism website. 1. 2. 3. 4. 5.2. Choose one of the above tourist attractions, and suggest ways the hotel can generate extra revenue from its guests (revenue streaming). Section 6: Tourism and Transport 6.1. Describe any aspect of transport as a tourism attraction from the country (approx. 200 words). *Hint: Visit the country’s tourism website. Examples could be: ocean cruising, riverboat cruising, trains, caravans, bikes, hiking etc. Section 7: Corporate Social Responsibility (CSR) 7.1. Send an email to the hotel and find out how the hotel minimises its impact on the environment in the three (3) key areas of: Power Conservation, Recycling and Water Conservation? 1. Power Conservation: 2. Recycling: 3. Water Conservation: 7.2. Find out how the hotel involves the local community in any environmental education programs. References *These need to be listed as outlined in the ICMS Style Guide available on Moodle and be referred to in the main body of your submission.