Instructions Assignment Management Control ASSIGNMENT The guidelines to create the strategy map are as follows: ¶ Select the organization for which you want to build a strategic map. The choice can be referred to a corporate function, a program across the organization, a major project, a business unit or corporate division or a strategy for a portfolio of products ¶ Make an interview guide based depending on the urgency of the specific choice. In order to realize the interview you can refer to the methodology described in the article: R. Kaplan, D. Norton, Linking the Balanced Scorecard to Strategy, California Management Review 1996 ¶ Interview as much top manager as you can (obviously, managers linked to the preferred area). Focus on the key aspects in order to find the drivers of business and improve performance ¶ Summarize all the information gathered in the strategy map. In the construction of the strategic map it’s important to follow the logic perspective shareholders / customers / internal processes and development and growth, focusing on the major objectives of the organization, (For examples of strategy maps refer to the article: R. Kaplan, D. Norton, Having trouble with your strategy? Then map it, Harvard Business Review 2000) With regard to clients’ perspective you should follow the example done in class. Therefore, customer segmentation will be based on the wish list of the customer (the sentence should begin with "I want to ..."). DEADLINE Please send to [email protected] your assignment by 2nd May 2017.