Assessment 2 Assessment Type: Business Proposal – assessment – 2500 + 10% word report and 10 minute presentation – assessment. Purpose: This assessment is designed to allow students to demonstrate their ability to apply the theoretical concepts and models to real world current situations. As a activity it also allows students to further develop their team work skills and professional presentation and communications skills. This assessment relates to Learning Outcomes a, b, c, d and e. Value: Report 30% Presentation 10% Total 40% Due Date: Finalise groups Week 4 in class All reports due Week 10, 5.00 pm Monday Week 10 Presentations Weeks 10 and 11 – specific dates will be advised during trimester. Please note that while this assessment is due in week 10 of the trimester, groups should start working on the assessment as early in term as possible to maximise their chances of obtaining a good mark. Groups that leave the assessment until week 9 or later are unlikely to do well. Submission: Reports: ONE ONLY COPY of the report should be uploaded to Moodle and to Turn tin via the link on the Moodle Subject homepage . Presentations: In class in the weeks allocated to each will be allocated a session in Week 4. Topic: An entrepreneurial business proposal – budget $200,000 for the first year. Task Details: An Entrepreneurial Venture - groups are to develop an entrepreneurial product or service that could be commercialized. The group is to assume it is seeking funding of $100,000 to add to the existing funds of $100,000, and include a financial plan for the use of these funds for the first financial year. The product or service should be original and producible (i.e. no science fiction). The primary target market should be local, although secondary markets may be reached via the internet. Pricing, distribution and promotion strategies should reflect this. To assist groups in managing their progress, pairs of students should be finalised by week 4 and advise the tutor of their chosen product or service and primary market for approval. The proposal should be communicated in a 2000 – 2500 word report, containing all relevant detail and supporting evidence (in attachments), and a presentations as if to a potential financer. The presentation should be a sale pitch for the business venture. Presentation: Report: Students should present this idea/venture in a 2500 + 10% word report containing: 1) A Title Page (consider the design – it needs to look attractive and professional) 2) Executive Summary 3) Table of Contents 4) Background (to the idea) 5) Mission 6) Product (Service) offering 7) Market analysis a) Industry analysis b) Competition 8) Primary Target market 9) Marketing a) Product (probably similar to section 3 above – additional detail where necessary) b) Pricing c) Distribution d) Promotion (including a 1 page mock-up of a proposed advertisement) 10) Financial plan 11) Critical risks 12) Reference list identifying all sources used – these should also be found in the body of the report where used and referenced using Harvard - Anglia style referencing. 13) Attachments as required.