Assessment Marking Criteria Marketing Plan. *breakdown of maximum available mark is provided as an indicative range. Criteria Fail: N (0% - 49%) Beginning: D (50% - 59%) Developing: C (60% - 69%) Accomplished: B (70% - 79%) Exemplary: A (80% - 100%) Rating values 0 or 1 2 3 4 5 Overall Structure and Cohesiveness Max 25 marks No cohesiveness. No demonstration of understanding of relevant issues. Does not tie together information. Report does not flow and appears to be created from unrelated issues. Writing does not demonstrate any understanding of the relevant issues. Sometimes ties together information from relevant sources. Report does not flow - disjointedness is apparent. Authors’ writing does not demonstrate an understanding of the relationship among material obtained from relevant sources For the most part, ties together information from all relevant sources. Report flows with only some disjointedness. Authors’ writing demonstrates an understanding of the relationship among material obtained from all relevant sources. Ties together information from all relevant sources. Report flows from one element to the next logically. Authors’ writing demonstrates an understanding of the relationship among material obtained from all relevant sources. Information sources 15 marks Few to no resources – irrelevant resources. Resources not current Fewer than 5 relevant sources used. Not all web sites utilized are credible, and/or sources are not current. More than 5 relevant sources used. All web sites utilized are credible. More than 8 relevant sources used, including scholarly books/journal articles. All web sites utilized are authoritative More than 10 relevant sources used, including scholarly books/journal articles. Sources include both general background sources and specialized sources. Special-interest sources and popular literature acknowledged as such if they are cited. All web sites utilized are authoritative. Integration of knowledge 20 marks Nil to no demonstration of learning of subject concepts. Confusion about important concepts. The report does not demonstrate that the authors have fully understood and applied concepts learned in the subject. The report demonstrates that the authors, to a certain extent, understand and have applied relevant concepts learned in the course. The report demonstrates that the authors, for the most part, understand and have applied relevant concepts learned in the course and have reflected theory in practice. The report demonstrates that the authors fully understand and have applied relevant concepts learned in the course. Concepts are integrated into the writers’ insights. The writers provide summary comments that evidence the melding of theory with practice. Depth of analysis and synthesis 25 marks Sections are not addressed. Incomplete. Cursory discussion in all sections of the brief. The writers have omitted pertinent content or content runs-on excessively. Material from others outweighs that of the writers, excessively. In-depth discussion and synthesis in most sections of the brief. In-depth discussion and synthesis in all sections of the brief. Grammar / spelling / referencing 15 marks Major errors in grammar, spelling and / or referencing. Unacceptable number of spelling and/or grammar mistakes. Unacceptable number of errors in referencing. Noticeable spelling and grammar mistakes. Noticeable referencing mistakes. Minimal spelling and/or grammar mistakes. Minimal referencing mistakes. No significant spelling and/or grammar mistakes. No significant referencing mistakes.