ASSIGNMENT QUESTION PURPOSE The purpose of this assigenment is to develop learners’ ability to write a strategic management case study report based on a real business organisation. REQUIREMENT Write a strategic management case study report for the organisation you work for or your university. The report should contain the following: (a) The organisation’s background, vision and mission (3 marks). (b) The organisation’s SWOT analysis in the form of a matrix (15 marks). (c) The organisation’s Competitive Profile Matrix (CPM) (4 marks). (d) The organisation’s EFE Matrix (4 marks). (e) The organisation’s IFE Matrix (4 marks). (f) Identification and evaluation of the organisation’s current business level strategies. (g) Identification and evaluation of the organisation’s current corporate level strategies. (h) Recommended strategies (both business and corporate level) for improvement with proper justification. Note: The report should be based on your own analysis and judgement of the organisation. All facts and figures from the company’s annual reports or webpage should be fully referenced. Any form of plagiarism will not be accepted.