Investigative study 4000 WORDS Question: The High Street is under increasing pressure from the availability of goods online, assess the competitive forces that are present and suggest opportunities that might be exploited by High Street shops. Requirement 1. Critically evaluating the published literature, relating to the chosen question 2. Reflecting upon the alternative approaches adopted in the literature and commenting on their relative strengths and weaknesses 3. Analysing the issue/ question in light of the literature and related knowledge 4. Synthesising ideas from a range of sources into appropriate conclusions 5. Evaluating alternatives and make recommendations where appropriate PLEASE FOLLOW THE GUIDELINES PROVIDED BELOW Abstract: this should be done last, and remember not part of the word count! Introduction : key point in your essay (500 words) Context: identify the topic- only talk about what you say Narrow the question down  Set the scene  What you intend to do  Context to the paper  Expand on the question and how you are interpreting it  Approach to literature – how you intend to do it  Limitations/boundaries Main Body: Review of Literature and discussion– (3000 words) quickly get into the topic Go in depth Your discussion should be 45% literature and 55% critical Include historical evolution  Include key academic theories  Demonstrate current knowledge of the area  Use clear referencing for the reader to find the original cited publications  Acknowledge the research of others  Highlight those issues where your research will provide fresh insights  Lead the reader into subsequent sections of your essay which explore these issues KEY TO LITERATURE REVIEW  Demonstrate that you have read, understood and evaluated your material  Link the different ideas to form a cohesive and coherent argument Make clear connections to your objectives and the subsequent empirical published material that you are intending to use to illustrate these points of debate Conclusion: clear and concise(500 words) Brief summary of what you did Return to the answer Do not bring in new information PROVIDE REFERENCES (HAVARD STYLE)