PART A: (maximum 1500 words) You are required to select and examine an existing company that is currently using business intelligence as part of its business strategy. In order for you to meet the requirements of this Part B, you need to answer the following questions: 1. Discuss in detail what tools and techniques are used by the company to support its business operations. Provide examples on how those tools and techniques are used in the company. 2. What improvements/enhancements can be observed from this company as compared to other companies within the same industry? 3. How do you think business intelligence provides values to your chosen company and its customers? 4. What are the main factors that influence the success of business intelligence in the company? You need to use at least three (3) academic references in your analysis. Part B: (maximum 1000 words) You are required to write a report on the reasons for the development of the business intelligence project and outcomes based on the implementation of the business intelligence project from a case study “Growing Delighted Customers in the Digital Ecosystem: Customer-Centricity at Make It Work Inc.” (maximum 1,000 words). Note: Harvard referencing is required with correct citation and for part A selection of company should be different from other students. Marking Spec. Part A: Tools and technique to support business: 2.5 Improvements that can be observed: 2.5 Explanation on values: 2.5 Main factors that influence the success of BI: 2.5 Total: 10marks Part B: Reasons for the development of BI: 5 Outcomes on the implementation of BI project 5 Total: 10marks