Assignment title: Information
Principles of Professional Communication 1 100483 Autumn 2017 Learning Guide 1
Assessment 1– Tutorial Presentation
Due Date
The presentation will be delivered in class at a date to be organised in the first session.
Aims/Objectives
• To learn and practice skills of professional oral presentations
• To collaborate with a small group to research and present a professional oral presentation based around
a set question and sub topic
• To lead the class in a discussion of the topic via a set of up to five (5) questions which allow the audience
to revise their understanding (one question per presenter).
Assessment Description
Students will be placed in groups of four (4) or five (5) and the group will be allocated to present in a particular
week. Each member must choose a sub topic from the weekly theme around which a presentation is to be based.
The aim is to prepare an integrated series of individual presentations and generate and lead a brief class
discussion around the general theme or question. Presentations will take place in most sessions (see timetable).
All class members are expected to have read the relevant reading and/or textbook chapter and be prepared to
contribute to the class discussion.
As a group, you are responsible for:
1. Allocating the topics between the members of your group. You may choose from the suggested list or
develop your own topic (check with your tutor first however).
2. Preparing a brief (1-2 min) introduction and brief (1 min) conclusion to the overall presentation and
decide which team members should deliver these.
3. Compiling the individual PowerPoint slides into ONE slideshow.
4. Preparing a set of questions (one question per team member) to lead the class discussion at the end of
the presentation.
As an individual team member you are responsible for:
1. Researching and preparing your own segment of the presentation.
2. Preparing your own set of PowerPoint slides that will be integrated into the team presentation.
3. Ensuring that your part of the presentation does not exceed the time limit
4. Contributing to the preparation of the questions, introduction and conclusion
The aim is to make the overall presentation coherent and informative. To this end, the group should:
1. Use their own research and references (not just lecture notes) to inform their presentation
2. Compile the individual presentations into ONE PowerPoint slideshow
3. Include a complete set of references at the end in correct APA style
Assessment Requirements
Each individual presentation must:
• Be approx. 5-7 minutes long. Given time limitations, presentations that are too long will be stopped.
• Summarise or overview the suggested question or sub topic
• Use the scholarly or academic sources in addition to the textbook material. You should not merely
summarise the lecture or web material but should include additional perspectives from your own
background research
• Be summarised in key points on PowerPoint slides
• Include a class discussion question based on your sub topicPrinciples of Professional Communication 1 100483 Autumn 2017 Learning Guide 2
• Include a properly set out reference list in APA style
NOTE 1: You are meant to present your own secondary research and summarise the part of the question you
have chosen, NOT rehash the material given in the lecture. You do not need to cover all of the possible aspects of
the topic, and should assume that the audience has a basic understanding of the topic. Use the broader topic
question to structure your presentation.
NOTE 2: Non-attendance any presenter without documented evidence will mean zero marks for this component
for the person not attending. Due to reduced class time available, you will NOT be allowed to present this topic in
another session and will have to join another group and present another topic. Pressure of other work (university
or otherwise) is not considered an excuse
Presentation topic areas
Date General topic Question Suggested sub topics (or choose
your own)
Week 4
13 March
Non verbal
communication
“The most important thing in
communication is hearing what
isn't said.” How does this
relate to different aspects of
non-verbal communication?
1. Eye behaviour
2. Greeting gestures
3. Personal space
4. Dress
5. Touch behaviour
Week 5
20 March
Censorship
Is censorship is an effective
weapon in maintaining
appropriate ‘social and moral
standards’ or do we merely
censor what we are most
afraid of?
1. Should porn be censored?
2. Swearing and ‘bad’ language
3. Censorship of music/video games
4. Censorship vs. Freedom of speech
5. Can we censor the internet?
Week 6
27 March
Mediated
communication
Do mediated communication
technologies merely give us
more ways to communicate or
do they change the nature of
the communication
experience?
1. Is Google making us stupid?
2. Reading online vs. reading on a
screen – is there a difference?
3. The ‘human moment’ and mediated
communication
4. Text messaging and literacy
5. Online relationships
Week 7
3 April
Intercultural
communication
"Differences in culture are not
merely a matter of differences
in language." How is this
statement reflected in different
aspects of intercultural
communication?
1. High and low context cultures
2. Worldview
3. Customs
4. Non verbal differences
5. Time
Week 11
1 May
Professional
writing
Professional writing is about
more than deciding which
words to put on the page. It is
about making decisions based
on the audience, the genre
and the layout of the
document.
1. Does language shape thought?
2. Euphemism and doublespeak
3. Non-discriminatory language or
political correctness?
4. Writing for the web vs. writing for
print
5. Is punctuation necessary?
Week 12
8 May
Visual
communication
How do layout and visuals
impact on how a reader
understands a text?
1. Semiotics/gestalt principles
2. How does colour impact perception?
3. How can we use visuals ethically?
4. Using fonts and typography
5. Using charts and graphs effectivelyPrinciples of Professional Communication 1 100483 Autumn 2017 Learning Guide 3
Week 13
13 May
Mediated
communication
and ethics
“Ethics is knowing the
difference between what you
have a right to do and what is
right to do.” How does this
apply to mediated
communication?
1. Is privacy dead?
2. Intellectual property and copyright
3. Unethical behaviour: spamming,
flaming, trolling
4. Anonymity and cyber-bullying
5. Etiquette and politeness in new
media
Assessment Criteria
Your Oral Presentation is worth 20% and will be marked on: (learning outcomes 1, 2, 3, 7, 8 & 9)
• The extent to which the theme(s) and main points of the issue and topic have been identified,
incorporated and summarised
• Use of well chosen examples and/or additional relevant research. If you merely summarise the textbook
or the lecture material, do not reference additional research or use your own examples, you will only be
eligible for a Pass grade
• Preparation – you and your group must be organized and prepared to present on the date nominated.
You must have a prepared Introduction and Conclusion plus a set of questions.
• Speech structure – i.e. clear introduction and conclusion, logical and coherent points
• Presentation (speaking) style: not too fast or too slow. Use notes for reference only. Do not read.
• Non-verbal communication – use of gesture, eye contact, stance
• Timing – too long or too short will be penalised
• Use of appropriate, clear and well-prepared audio-visual resources. PowerPoint slides should list key
points, not extended textPrinciples of Professional Communication 1 100483 Autumn 2017 Learning Guide 4