Question 1 – 300 words For question 1, it is your opinion. Answer yes or no and then explain why, how, justify. First part of the question: What do I think? If you say yes or no for the second part of the question, explain WHY (This is the current strategy, this is what the competition does, this is what the should be doing) Say if I think it’s a good strategy or not and JUSTIFY Maybe do a chart and expose the pros and cons? Second part of the question: Maybe a table? About effectiveness, innovation, etc. Would probably not need to cite outside sources because it’s a lot about personal opinion Exhibits from case study might be useful (Stats) Not sure about this statement: Case study says it focuses on tent strategy, is it really true? Actually case study says that but in reality Disney focuses on existing properties. (Not sure it’s true, check) Question 2 – 400 words For question 2, make a table with the different studios, define each aspects, etc.? This question: you understood the problem, explain further. Different aspects: Marvel is more for mature audiences (superheros, actions, etc.) when Disney animation is more for kids (no violence, no sex, etc.) but both are entertainment. It’s a more strategic question. Bring sources of ideas (business strategies, etc.) from other references. Very broad question First part of the question: Journey mapping (Stage 1, 2, 3, etc.) – Define each stage and how they’re executed in each studios (1 table for film development and 1 table for marketing process) Then says if it’s effective or not Second part of the question: What are the risks? Definitions. What is the current strategy? What returns can they expect? How are return optimised or risks minimised – what’s the strategy? Reference: 6 hats thinking Question 3 – 300 words For question 3, about culture (behaviour?). Maybe just pick 1 studio to describe culture (because only 1,000 words) Comprehension exercise: What is culture? Definition of culture and organizational culture/behaviour. Define the kind of culture in Disney Don’t forget examples taken from the case study (Formal/informal team, management, etc.) Format of each question • Context • Opinion • Recommendation / action / outcome / conclusion # Cite references where APPLICABLE Can use YouTube videos as references – eg. TED talks Doesn’t need to be like that – Can use graphs, charts, tables, dot points, etc. 1. In your opinion is Disney Studios pursuing the right number of tent-poles and mix of new versus existing properties? Would you change anything to the current strategy? 2. How would you characterise the film development and Marketing process at Disney Studios? What type of risk is possible to the current strategy and how can returns be optimised? 3 How would you define the culture at Disney Studios? Explain why. CASE STUDY GUIDELINES  Apply relevant business concepts and frameworks to answer the case study questions.  Demonstrate the use of critical thinking in relation to the questions and case study approach.  Analyse the industry dynamics in which the selected company is competing.  Analyse the competition in this industry and the selected company’s’ competitive position.  Apply knowledge from cross-functional areas of the business in evaluating the feasibility of the strategic direction.  Develop practical solutions for strategic issues facing the business.  Justify key recommendations for the selected company to sustain competitive advantage.