Task Research Report Due Date Wednesday, May 10, 2017, 23.30 pm Worth 20% (35 marks) Purpose The purpose of this task is to encourage students to identify and prepare a written critique of a range of features relating to an organisation’s social media presence and strategy. Requirements • Students are required to prepare a research report of approximately 2500 words. • Students are required to prepare an analysis of the TARGET organisation’s social media presence and strategy. • Students should report an analysis and evaluation of the following aspects in relation to The TARGET organisation:  social media presence  social media audience  social media marketing  ethics, privacy and security  social media technologies Academic Presentation: Reports should be presented as a business style report, including title page, executive summary, table of contents, introduction, body encompassing analysis and discussion, conclusion, and references in APA style only. Time Required: Time required to complete this task is approximately 20 hours. Assessment Criteria & Feedback SELECTED ORGANISATION Criteria Marking Scale Poor Excellent 1 ........................... 5 Discussion and analysis of: social media presence 0 social media audience 0 social media marketing 0 ethics, privacy and security 0 social media technologies 0 Quality of academic writing 0 Referencing and bibliography 0 Total [35 marks] 0 Total Worth [20%] 0% Comments Marked by Date