5MARK008W- Marketing Services Individual Report Details Format: A 3,000 word Report. Required: Choose a service company (Company X) of interest and investigate service issues and recommend improvement in service performance. Note: *Company must be different from that of your Group work *It is recommended that you select a brand that has presence in the UK and / or focus on UK market Submission: 1. Submit on Turnitin on or before 6 pm May 3, 2017 2. Submitted work MUST include Seminal Tutor’s name and word count Individual report (75%) This second assessment is a 3,000 word individual report on a service-based company or organization in the UK. Fieldwork will be needed to complete this assignment. Students are to assume they have been hired by Company X to identify, analyse, and improve its current service performance and to present their findings to its managers by means of a written service improvement/development plan. The assignment will be based on the module content covered over the entire semester and is due by 13:00 (1:00 pm) on the date stated above. The assessment will be evaluated on how well the student understood and analysed the issues faced by Company X, including fieldwork and outside research- Desk research, the clarity of the improvement/development plan, the quality of the supporting arguments for the recommendation, and how well the student integrated material from the module in developing the analysis and recommendation. Breakdown of Assessment criteria Criteria: Weighting% Evaluation  Introduction of Company X and its marketing team, key market and financial performance measures 10 300 Depth of analysis, including detailed desk research  Identify the key service issues in company X (What are the service issues in company X?)  Level of service performance in company X (You may use any acceptable tools in evaluating the service performance including but not limited to customer satisfaction. 20 500 20 700  Analysis of service issues in company X ( Use the frameworks, tools and concepts covered in the lectures and seminars) 20 700  Recommendation for service improvement and performance. 20 500  Referencing and research 10 Total 100 The above assessment criteria and weighting are based on the technical quality of the report as detailed below: - Format and quality of the written document - Depth of analysis, including Desk Research. But fieldwork and outside research would be rewarded - Integration of module material - Completeness & quality of improvement/development plan