1) Assessment Details “The situation analysis is essentially a process of assessing the current situation facing the organisation, arriving at a set of assumptions about the future and identifying key strategic issues that are likely to confront the organisation”. Based on information students are required to undertake a detailed analysis of the internal and external environment of Nike . Using as a guide and information obtained from lectures and the text book students must produce a succinct outline of no more than 1000 words (+/- 10%), outlining a brief analysis of the internal and external environment (including critical success factors) of the chosen industry and firm . Company is Nike