2.3) The Competitive strength and weakness of Rose Bloom Essence I would like to use weighted competitive strength assessments to determine how competitively powerful the company's core competencies and determine whether a company's resource share than its closest rivals. Also we can learn whether our organization has enough resource strengths and competitive capabilities to be profitable. Strength Many experience in latest technology and update formula. So many numerous methods in distribution channel. Quickly respond and give high quality satisfaction to customers. Strong finance background as a Japanese company. Good advisors for product guidance at any counters available. Registered at FDA/ISO 9001-2008. Many experience in local market knowledge and very skillful marketing team for social media. Use hard-hitting advertisement budget in marketing expenses. Strong capital for the marketing activities than other competitors. Strong ware house available. Weakness Not even in marketing manager position. Bad internal relation in between departments. No have strategic plan and slow operation process. Lack of corporate skills. Opportunities People trust the right skin cares helps to be healthy skin, look the best young. People want to use fewer and gentler chemical products. Stable income peoples can know skin care knowledge easily and can use skin care product. Social media are very influenced among people. Threats So many competitors in the market with many substitute services. Not even position and many employee riots. Our organization is strong at enough space for the beauty market and keeping species of high conservation value. But we need to upgrade internal situation, customer service of our organization. We have make strategic plan and effective meeting and sharing update information to change our weaknesses to strengths. Therefore, future opportunity for our organization will lighter more and more.