3007MKT ASSESSMENT 3: SOCIAL CHANGE STRATEGY /45 Unsatisfactory Satisfactory Good Very good Excellent Social Issue overview No marks; 100w summary of Scoping Report. Exchange proposition & Positioning statement 10% Fails to develop the social change exchange offer & positioning statement. Justification is incomplete, unclear, unrelated and/or unpersuasive. Uses little or no resources. Minimal attempt to specify the exchange offer & social change positioning statement. Justification is simplistic, potentially incomplete and/or rudimentary. Uses limited, vague or non-relevant Demonstrates sound attempt to specify the exchange offer & social change positioning statement. Justification is plausible & predictable, yet lacks clarity. Uses suitable and/or partially correct resources Demonstrates strong ability to develop the exchange offer & social change positioning statement. Justification is thorough, clear & persuasive. Uses relevant resources. Demonstrates depth and insight as to the specification of the exchange offer & social change positioning statement. Justification is exceptional; Uses pertinent & comprehensive resources. Partnership strategy 5% Fails to incorporate a partnership strategy. Justification is incomplete, unclear, unrelated and/or unpersuasive. Uses little or no resources. Minimal attempt to incorporate a partnership strategy. Justification is simplistic, potentially incomplete and/or rudimentary. Uses limited, vague or non-relevant Sound attempt to incorporate a partnership strategy. Justification is plausible & predictable, yet lacks clarity. Uses suitable and/or partially correct resources Strong integration of partnerships with strategy. Justification is thorough, clear & persuasive. Uses relevant resources. Depth an d insight evidenced in linking partnership with strategy. Justification is exceptional; uses pertinent & comprehensive resources. Product strategy 15% Fails to link strategy to previous analysis. Justification is incomplete, unclear, unrelated and/or unpersuasive. Uses little or no resources. Minimal attempt to specify a relevant social change strategy; linkage to previous analysis unclear. Justification is simplistic, potentially incomplete and/or rudimentary. Uses limited, vague or non-relevant Demonstrates sound attempt to specify a relevant social change strategy; linkage to previous analysis unclear. Justification is plausible & predictable, yet lacks clarity. Uses suitable and/or partially correct resources Demonstrates strong ability to create a relevant social change strategy; linkage to previous analysis evidenced. Justification is thorough, clear & persuasive. Uses relevant resources. Demonstrates depth and insight as to creating a relevant social change strategy; linkage to previous analysis well evidenced and supports the strategy. Justification is exceptional; uses pertinent & comprehensive resources. Price strategy 15% Fails to link strategy to previous analysis. Justification is incomplete, unclear, unrelated and/or unpersuasive. Uses little or no resources. Minimal attempt to specify a relevant social change strategy; linkage to previous analysis unclear. Justification is simplistic, potentially incomplete and/or rudimentary. Uses limited, vague or non-relevant Demonstrates sound attempt to specify a relevant social change strategy; linkage to previous analysis unclear. Justification is plausible & predictable, yet lacks clarity. Uses suitable and/or partially correct resources Demonstrates strong ability to create a relevant social change strategy; linkage to previous analysis evidenced. Justification is thorough, clear & persuasive. Uses relevant resources. Demonstrates depth and insight as to creating a relevant social change strategy; linkage to previous analysis well evidenced and supports the strategy. Justification is exceptional; uses pertinent & comprehensive resources. Place strategy 15% Fails to link strategy to previous analysis. Justification is incomplete, unclear, unrelated and/or unpersuasive. Uses little or no resources. Minimal attempt to specify a relevant social change strategy; linkage to previous analysis unclear. Justification is simplistic, potentially incomplete and/or rudimentary. Uses limited, vague or non-relevant Demonstrates sound attempt to specify a relevant social change strategy; linkage to previous analysis unclear. Justification is plausible & predictable, yet lacks clarity. Uses suitable and/or partially correct resources Demonstrates strong ability to create a relevant social change strategy; linkage to previous analysis evidenced. Justification is thorough, clear & persuasive. Uses relevant resources. Demonstrates depth and insight as to creating a relevant social change strategy; linkage to previous analysis well evidenced and supports the strategy. Justification is exceptional; uses pertinent & comprehensive resources. Promotion/ comms strategy 15% Fails to link strategy to previous analysis. Justification is incomplete, unclear, unrelated and/or unpersuasive. Uses little or no resources. Minimal attempt to specify a relevant social change strategy; linkage to previous analysis unclear. Justification is simplistic, potentially incomplete and/or rudimentary. Uses limited, vague or non-relevant Demonstrates sound attempt to specify a relevant social change strategy; linkage to previous analysis unclear. Justification is plausible & predictable, yet lacks clarity. Uses suitable and/or partially correct resources Demonstrates strong ability to create a relevant social change strategy; linkage to previous analysis evidenced. Justification is thorough, clear & persuasive. Uses relevant resources. Demonstrates depth and insight as to creating a relevant social change strategy; linkage to previous analysis well evidenced and supports the strategy. Justification is exceptional; uses pertinent & comprehensive resources. Evaluation & monitoring strategy 15% Fails to develop an evaluation strategy. Minimal attempt to developing an evaluation strategy. Justification is simplistic, potentially incomplete and/or rudimentary. Uses limited, vague or non-relevant Demonstrates sound attempt to developing an evaluation strategy. . Justification is plausible & predictable, yet lacks clarity. Uses suitable and/or partially correct resources Demonstrates strong ability to develop an appropriate evaluation strategy. v Demonstrates depth and insight in developing an evaluation strategy. Justification is exceptional; uses pertinent & comprehensive resources. Summary 5% Fails to summarize value of strategy Minimal attempt to summarize value of strategy Sound attempt to summarize value of strategy Strong ability to summarize value of strategy Depth and insight in summarizing the value of strategy.