Contents Business Plan 1 Title of Business 1 Assessment 2 criteria – Written component 5 Assessment 3 criteria – Final Exam – 2 hours duration 8 List of Tables (if you have any) List of Figures (if you have any) List of Abbreviations (if you have any) Executive Summary General Business Description This section provides the general description of your health care practitioner health clinic that is, what you will do, which form of business ownership will be chosen and why you choose this form. You need to draft a mission statement followed by business goals and objectives and also explains their reasons. In addition, you are required to briefly describe the industry and introduce the products and/or service provided in your clinic. Marketing Plan You are required to analyse strengths, weaknesses, opportunities and threats of your proposed clinic. Its product, price, place and promotion should be explained. Operational Plan Explain how you will run your clinic? What is the pricing of your products and/or services? Where is your clinic? Why do you choose there? What are your business hours? Management and Organisation Practitioners & Specialties Please provide the profiles of the practitioners working in your clinic. Please describe in details the specialties that your clinic has and explain how your product works or how the services are used. Patient Management System Please indicate how you are going to manage the information related to your patients, such as making an appointment and storing patient records. Stock Management System You need to work out a system to manage consumables required by your clinic (eg. Chinese herbs, needles and others). Financial Plan You are required to provide capital requirements for start-up expenses and prepare the projections of your proposed clinic for the first 12 months In this section note your strengths and weaknesses at developing this and the requirement to gain relevant advice and software to support Appendices References Assessment 2 criteria – Written component ASSESSMENT TASK: Establishment of a health care practitioner health clinic: A Business Plan (Written component) STUDENT NAME: FINAL RESULT: Marker: Criteria for Marking Weight High Distinction Comments Distinction Comments Credit Comments Pass Comments Fail Comments Style & Presentation Adheres to style requirements; including use of assignment guidelines; such as word limit, double-spacing, use of header & footer, page numbers, and size-12 font 2 All style requirements and assignment guidelines adhered to. [1.6-2.0] The majority of style requirements have been adhered to, although there are still some minor formatting errors. [1.4-1.6] You have met the assignment guidelines satisfactorily, although you have not followed two or more of the required criteria. [1.2-1.4] You have adhered to the style requirements at a basic level although you have not followed the guidelines fully. Word limit not adhered to. Some basic formatting requirements not included; such as page numbers, headings, double spacing, font size readable. [1.0-1.2] You have not adhered to the style requirements in accordance with the assignment guidelines. No double spacing. Font size incorrect, making it difficult to read. Word limit not adhered to. No cover sheet. No title page. No page numbers. No use of headings to guide the reader. [0-0.99] Spelling, grammar and paragraph structure meets academic standards 2 Excellent paragraph structure. Professional language used throughout, with well-defined terms [1.6-2.0] You have generally met the academic standards for writing, with few spelling and punctuation errors evident. Your paragraph structure is good, with good use of professional language. You still need to consistently define terms [1.4-1.6] Your submission reads well, though some sentences are a bit confusing and/or rambling. You use professional language well, but still need to define some terms. Your paragraphs need to each have a key idea or focus, which then links to the next logically, enabling a flow of information. [1.2-1.4] There are a number of spelling and grammatical errors throughout, which detract from your content and flow of ideas. Terms are inadequately defined throughout, with your use of professional language limited. Paragraphs are not structured correctly, with too much use of point form in your responses. You need to review correct paragraph structure and its use in academic writing. [1.0-1.2] Many spelling and punctuation errors. Sentence structure is often unclear. No use of meaningful paragraphs to allow logical flow of content. Poor use of professional language. No definition of terms. You need to consult with the Study and Learning Centre for assistance with writing skills; before completing any further academic writing assessments. [0-0.99] Executive summary 3 You provide an excellent executive summary to your submission, and clearly explain how you intend to answer the business plan question. [2.4-3] Your executive summary is good, with a clear summary of the key points to be covered. [2.1 – 2.35] Your executive summary introduces the business plan well, making clear links to the topic question. You have not stated clearly enough how you intend to set out your response. [1.8- 2] Your executive summary is only a restatement of what the business plan is about, and doesn’t adequately state how you are going to set out your response to the topic. [1.5-1.7] Your executive summary is either absent or too brief, and doesn’t state what you intend to cover in your submission. [0-1.49] Content Provides a comprehensive response to the criteria of the business plan 8 You have comprehensively addressed the criteria to a high standard of detail. [6.4-8] Your plan addressed the criteria well, and in appropriate detail. You could have provided more detail in some areas. [5.6-6.3] Your plan is satisfactorily researched, and addresses the key criteria. When you focus on only one or two key points, you need to justify this and also briefly list the other points not covered in detail. [4.8-5.5] Your response to the plan is at an adequate level only, and require more detail and also to be applied more specifically to the business plan.[4.0-4.75] You have not provided rationales for the points that you identify. Your response is too general and not focused on the business plan. [0-3.99] Effectively links evidence-based information to the business plan data 5 You effectively linked quality research based evidence to justify each of your rationales. [4-5] You provide good evidence for most of your rationales; although you need to be more consistent with your level of research. [3.5-3.95] The references used provide adequate evidence for your response, but you have not searched widely enough in some areas. [3.0-3.45] Your use of evidence-based information is limited to the course textbooks, and reflects inadequate research. [2.5-2.95] Poor use of evidence to support your response. Your lack of supporting evidence indicates inadequate research into the topic question. [0-2.49] Conclusion provides a concise summary of main points covered 1 Your conclusion provides a high quality summary of the major points covered in your responses, all linked well to the business plan. [0.8-1.0] You summarise the main components of your responses, but need to link them more consistently to the business plan. [0.7-0.79] You sum up the major focus of the business plan satisfactorily, but need to also contextualise the key points of your responses to the business plan. [0.6- 0.69] Concluding comments are too brief, and do not summarise the main components of your paper adequately. [0.5-0.59] No conclusion is evident. You have not summarised the main components of your paper. [0-0.49] References Utilises relevant and contemporary references in response 2 You have provided an excellent list of references; with the majority of references contemporary and peer reviewed. [1.6-2.0] You have provided a relevant list of references; though you still need to ensure that the majority of references used are contemporary and peer reviewed. [1.4-1.6] References used reflect adequate research into the topic, although your use of web-based information does not adhere to the business plan guidelines. You need to use more evidence-based peer reviewed journals. [1.2-1.4] You have met the reference requirements at a basic level only. Some references used are older than 5 years. You have overused non peer-reviewed and web-based information, which does not lend credibility to your responses. [1.0-1.25] No or inadequate references cited throughout your paper. References used are not contemporary or reflective of current practice. Many of your references are older than 5 years. Many of your references are web-based and are not peer reviewed. [0-0.99] Intext referencing used throughout. Referencing formatted in accordance with APA requirements 2 Your intext referencing and final reference list demonstrate a high level of consistency and are formatted correctly and according to APA guidelines. [1.6-2.0] Your use of intext referencing is good, and generally consistent. Reference list indicates good use of APA guidelines for most reference citations. Please read comments made throughout which indicate where improvements can be made. [1.4-1.6] Intext referencing is used throughout, but is inconsistent. You need to review the use of quotes and paraphrasing intext. Your use of et al. is incorrect. Your reference list is not in alphabetical order. You must review the APA guidelines. [1.2-1.4] You have not been consistent in your citation of references throughout this paper. You have not formatted your intext referencing according to APA. Your reference list is not formatted correctly. Your reference list is missing some information, and does not adhere completely to APA requirements. [1.0-1.25] Formatting of intext references incorrect and not according to APA requirements. Reference list is incomplete and is not formatted according to APA requirements. [0-0.99] Total Marks awarded 25 20-25.0 17.5-19.75 15-17.25 12.5-14.75 0-12.49 Additional comments: Your submission is clearly structured and well organised. All referencing is consistent with guidelines. You have answered the question thoroughly, and provided a clear understanding of academic research requirements. Well done. You have presented a good analysis of the business plan overall; though there are still some areas where improvement can be made. You are advised to read the comments made throughout the paper. Good job. You have presented a satisfactory analysis of the business plan. You are let down at times by your referencing inconsistencies and your underutilisation of key references on this topic. Please read the comments made throughout your paper; and consider them before submitting any written work in the future. Your response is generally adequate, but there are still a number of areas that can be improved upon. Review the comments throughout, and also review the available resources on referencing. To improve your mark in future, you are advised to seek assistance with the Study and Learning Centre before submitting any written work. It is recommended that you review the available resources on referencing. You have not demonstrated adequate analysis of the key requirements for this patient. You must go to the Study and Learning Centre for assistance before submitting any written work. You must also take note of any guidelines and marking criteria as part of your assignment preparation. Grading criteria: 80-100% (High Distinction): your work demonstrates outstanding understanding of the criterion. 70-79% (Distinction): your work demonstrates sound understanding of the criterion. 60-69% (Credit): your work has met the requirements for the criterion. 50-59% (Pass): your work has met basic requirements for the criterion. 0-49% (Fail): your work has not met basic requirements for the criterion. Overall Comments