Unit of Study Guide Unit Code: SBM3203 Unit Name: Strategic Planning Prepared by:Associate Professor Craig Ellis Date:7/02/2017 This publication is copyright. Apart from any use permitted under the Copyright Act 1968, no part may be reproduced by any process without the written permission of Asia Pacific International College. i Table ofContents 1. Unit Overview.................................................................................................................. 3 1.1 Unit Description..................................................................................................................4 1.2 Unit Learning Outcomes (LOs)............................................................................................4 1.3 Teaching Methods and Strategies.......................................................................................4 1.4 Development of Course Objectives and Graduate Attributes............................................4 1.5 Schedule of Teaching and Learning Activities.....................................................................5 1.6 Key dates.............................................................................................................................7 1.7 Student Feedback and Continuous Improvement..............................................................7 2. Learning Resources........................................................................................................... 9 2.1 Prescribed and Recommended Readings............................................................................9 2.1.1 Prescribed....................................................................................................................9 2.1.2 Recommended............................................................................................................9 2.1.3 Access to Library Resources......................................................................................10 2.2 Additional Resources Required.........................................................................................10 3. Assessment Information..................................................................................................11 3.1 Assessment Overview.......................................................................................................11 3.2 Group assignments............................................................................................................11 3.3 Submitting assessments....................................................................................................12 3.4 Late submission of assessments........................................................................................12 3.5 Receiving marks for assessments......................................................................................12 3.6 Changes to assessments....................................................................................................12 3.7 Assessment moderation....................................................................................................13 3.8 Appeals against assignment marks...................................................................................13 4. Policies............................................................................................................................14 4.1 Academic Integrity and Professional Standards................................................................14 4.2 Other Relevant Policies, Procedures and Forms...............................................................14 5. Student Support..............................................................................................................15 5.1 Academic and Learning Support.......................................................................................15 5.2 Technical Support..............................................................................................................15 ii 5.3 Student Services Support..................................................................................................15 APPENDIX A-Assessment Information....................................................................................16 Assignment 1: Case study.............................................................................................................16 APPENDIX B: Unit Moderation Status.......................................................................................18 Unit Moderation:SBM3203,Semester 1, 2017 Page3 1. UnitOverview Instance Semester1,2017 UnitTitle Strategic Planning UnitCode SBM3203 Credit Points 6 Pre-Requisites None Co-Requisites None Other Requirements None COURSE(S) BBUSand BBIS Teaching Team–Melbourne Unit Coordinator: DrMing Juan Ding Phone:(03) 9603 5333 Email: [email protected] Office: Level 6, 399 Lonsdale Street, Melbourne 3000, Australia Teaching Team-Sydney Office: Level 1, 55 Regent Street, Chippendale NSW 2008 Unit Coordinator: Dr Mohammed Mizanur Phone:(02) 9318 811 Rahman Email:[email protected] Unit Moderation:SBM3203,Semester 1, 2017 Page4 1.1 UnitDescription Thisunitis designed to provide a sound grounding in organizational design and strategies that can respond to thenumerous challenges currently faced bythe majority of contemporary organisations.These challenges includeshrinking budgets, increasing competition or stakeholder expectation, tougher legal and statutory provisions and rising staff turnover. The business environment, customers, markets and the information available plus complexities of the underlying fiscal and legal systems fundamentally influence the structural design and dynamic management of business units and organisations. Change and uncertainty are the hallmark of the present day organisations. This unitisa core unitin theBBUSand BBISprograms. 1.2 UnitLearning Outcomes(LOs) On successful completion of this unit, studentswillbe able to: 1. Develop insights into mega trends in general and those applicable to a specific industry branch locally and globally 2. Understand how to design an optimal and adaptive organisation unit to produce and deliver target goods and services in a competitive manner based on extensive research 3. Develop competency in the development of business networks of suppliers, partners and collaborators to leveraging scale,shorter time to market, technology and customer trust 4. Cultivate the ability to design, implement and review appropriate governance structures 5. Understand how to initiate, promote communication with the customers, including assessing satisfaction and receiving feedback. 1.3 Teaching Methods andStrategies This unit is taught over 13 weeks. Unit content is delivered to students via lectures and tutorials, and totals4student contact hours per week. Students will participate in teaching and learning activities including‘activity-based learning’ under academic supervision, with frequent interaction with fellow students and the faculty, who will also provide frequent feedbacks to individuals and the class as a whole. In addition to timetabled contact hours, students are expected to do at least 4 hours of personal study each week to review lectures and read prescribed and recommended materials for this unit. The total individual workload of this unit will be around 150 hours (including teamwork, individual self-study and reading). 1.4 Development ofCourse ObjectivesandGraduateAttributes Thisunitintroducesthe learning required to deliverthe following Course Objectives:  Unit Moderation:SBM3203,Semester 1, 2017 Page5 Successful completion of this unit also contributes specifically to development of the following APICGraduate [Transformative]Attributes:  Communication  Collaboration  Problem Solving  Leadership  Analysis  Ethical Attitude  Self-Direction  Research  Creativity and Innovation  Learning  Cultural Empathy 1.5 Schedule of Teaching and Learning Activities Week Topic Scheduled Teaching and LearningActivities 1 Definition of strategy, various kinds and dimension of strategies  Introduction to course aims, objectives, target competencies, learning strategies, resources available, timetable and deliverables, assessment methods and related briefings  Tutorial 1: Case study “Good Managers do not make policy decisions’-by H.Edward Wrap  Differentiation between intended strategy and realised strategy.  A basic description of managerial works and discussion on the conventional view of the Manager.  Reading:Prescribed Textbook: Chapter 1 2 How strategy should be designed or consciously formulated?  Tutorial 2:Case study“Evaluating Business Strategy”–by Richard R.Rumelt  Discussion about explicit formulation and reformulation of strategy,identifying corporate competence andresources, and differentiate between generic versus competitive strategy  Reading:Prescribed Textbook: Chapter 2 Unit Moderation:SBM3203,Semester 1, 2017 Page6 Week Topic Scheduled Teaching and LearningActivities 3 Formulating strategy.Porter’s five forces model.  Tutorial 3: Case studies “Looking inside for Competitive Advantage” by Jay B. Barney; and“A guide to Strategic Positioning” byH.Mintzberg  Explain how to build a sustainable competitive advantage?  Stages of operations such as Upstream, Midstream and Downstream strategies.  How Organisations differentiate its offerings based on price, image, support, and quality and design strategy?  Reading:Prescribed Textbook: Chapter 4 4 Strategy formation  Tutorial4:Case study:Discuss between good and bad strategy, effective strategy using example as “Honda”-The strategy model.  Reading:Prescribed Textbook: Chapter 5 5 Managing Strategic change  Tutorial 5:Case study“Strategy as Strategic decision making” –by K.M. Eisenhardt.  Reading:Prescribed Textbook: Chapter 6 6 Cognition  Review/Preparation of Mid-term exam  Quiz 1: 10%, closed book  Reading:Prescribed Textbook: Chapter 7 7 Organisation  Tutorial 6: Case study: Model of organisation structure and strategy using Fortune 500 as an example to illustrate the concepts of strategy, organisation and performances.  Reading:Prescribed Textbook: Chapter 8 8 Technology  Tutorial 7: Case studies: “Reinventing your business Model” by M. Johnson, C. M.Christensen and H. Kagermann; “Customizing Customization”by J.Lampel and H.Mintzberg.  How technology can shape strategy?  How to avoid the pitfalls of emerging technologies? Example NETFLIX “do its own customisation” offered by the Internet.  Discuss key elements ofa successful business model  Reading:Prescribed Textbook: Chapter 9 9 Collaboration  Tutorial 8:Case study: Discuss about today’s world of partnerships, alliances and outsourcing makes the success story in the strategy process  Submission of group assignment  Reading:Prescribed Textbook: Chapter 10 Unit Moderation:SBM3203,Semester 1, 2017 Page7 Week Topic Scheduled Teaching and LearningActivities 10 Globalization: Major forces in international business, framework of global strategy forces,  Tutorial 9: Case study: “Globalisation and the offshoring of services”-by Joseph Lampeland Ajay Bhalla.  Reading:Prescribed Textbook: Chapter 11 11 Managing Innovationand Diversity  Quiz 2: 10%, closed book  Reading:Prescribed Textbook: Chapter 16 and 17 12 Review and revision  Review and practice exams 13 Final exam  End-of-semester Exam 1.6 Key dates Event Information Date(s) Orientation Important information, activities and classes introducing students to their studies Thursday, 23 February 2017 to Friday, 24 February 2017 Semester starts Commencement of teaching Monday,6 March 2017 Census After this date, students may not:  Enrol into units of study  Withdraw without penalty from units of study Friday, 10 March 2017 Semester ends Teaching ends Friday,2 June 2017 Examination period Final examinations, vivas and presentations Monday, 5 June 2017 to Friday, 16 June 2017 1.7 Student Feedback and Continuous Improvement APIC is committed to the principle of continuous improvement, and seeks feedback from students to assist APIC in providing the best possible teaching and learning experience. As a result of feedback received from students via APIC’s Student Evaluation Questionnaire (SEQ), implemented at the end of each teaching period, the following changes have been made to this unit: Unit Moderation:SBM3203,Semester 1, 2017 Page8  Click or tap here to enter text. Unit Moderation:SBM3203,Semester 1, 2017 Page9 2. Learning Resources 2.1 Prescribedand Recommended Readings 2.1.1 Prescribed Lampel J., Mintzberg H., Quinn J. B. and Ghosal S. (2014). The Strategy Process: Concepts, Contexts,Cases,5th edition,Trans-Atlantic Publications, UK 2.1.2 Recommended Textbook(s) Collins, J. (2001). Good to Great, Why Some Companies Make the Leap and Others Don’t. Random House, UK Bensoussan, B. (2008).Analysis without Paralysis: 10 Tools to Make Better Strategic Decisions, Prentice Hall Mintzberg, H.(2008).Tracking Strategies: Towards a General Theory of Strategy Formation, Oxford Press Academic Journals: Journal of International Marketing Journal of International Business Studies Journal of Global Marketing Journal of Advertising International Journal of Advertising Academy of Management Journal Academy of Management Review Asian Business and Management Asia Pacific Business Review Asia Pacific Journal of Management Journal of Management Unit Moderation:SBM3203,Semester 1, 2017 Page10 2.1.3 Access toLibrary Resources Library opening hours are as follows: Melbourne Sydney Monday–Friday: 9:00am to9:00pm Saturday: Closed Sunday: Closed Public holidays: Closed Monday–Friday: 9:00am to 5:00pm Saturday: Closed Sunday: Closed Public holidays: Closed E-library (EBSCO) resources are accessible 24/7 via theOLS. 2.2 AdditionalResources Required  N/A. Unit Moderation:SBM3203,Semester 1, 2017 Page11 3. Assessment Information 3.1 Assessment Overview The assessment in this Unithas5components as listed below: Task No. Assessment Tasks and Description LO Weighting 1 DueWeek 6 Quiz Quiz 1(closed book): 20 Multiple choice questions coveringtopics from week 1 to week 5 Click or tap here to enter text. 10% 2 DueWeek 9 Case study Group Assignment Click or tap here to enter text. 15% 3 DueWeek 10 Tutorial participation Case study analysis, ongoing assessment from week 2to week 10 during tutorials Click or tap here to enter text. 15% 4 DueWeek 11 Quiz Quiz 2 (closed book): short answer questions Click or tap here to enter text. 10% 5 DueWeek 13 Examination Two-hour written examination comprising of:  Section 1: 10 Multiple choice questions (10 marks)  Section 2: short questions (4x5 = 20 marks)  Section 3: case study analysis (20 marks) Click or tap here to enter text. 50% Full details of all assessment tasks for this unit of study (including detailed marking criteria) can be found in Appendix Aof this document. 3.2 Group assignments APIC uses group assignments to provide a platform of authentic assessment that highlights best practice and enhancesthe development of collaborative skills. The assessment focus is around the process of working in groups for purposesincluding:  Collaboration and cooperation;  Analysis of the task for the purpose of assigning responsibility for its components; Unit Moderation:SBM3203,Semester 1, 2017 Page12  Incorporating elements of leadership, teamwork,delegation and coordination;  Preparation and presentation of group reports, which may be supplemented by individual component reports;  Understanding and evaluating the challenges that arise in collaborative work, and formulating techniques to manage them. All students are expected to undertake group assessment with due regard to the APIC Academic Integrity Policy (see Section 4, Policies). 3.3 Submittingassessments All written assessments are to be submitted via the Unit site on the Online Learning System (OLS) by the due date and time given in the Assessment Overview. Unit lecturers will provide instructions and in-class demonstration of the submission process prior to the due date for the first assessment in the Unit. Students who experience technical issues when attempting to submit their assignment via the OLS should immediately contact technical support or the website for assistance (see Section5.2, Technical Support). Vivas, examinations and presentations must be attended as scheduled, unless by prior arrangement due to exceptional circumstances (see Section 4, Policies). Non-attendance at a scheduled assessment may result in a fail grade for the assessment piece, and may impact students’ overall grade in the Unit. 3.4 Late submission of assessments Written assessments that are submitted after the due date and time published in this Unit of Study Guide will receive a penalty of 10% of the maximum available mark per working day. Exceptions to this will only be granted where a student has requested and been granted an extension to the assignment due date in advance, or where an application for Special Consideration has been granted (see Section 4, Policies). 3.5 Receiving marksfor assessments Students will normally be notified of marks for individual assignments via the OLS. All student resultsforan individualassessmentitemwill be released concurrently. Marks will normally be returned within two weeks of the assessment being submitted. Students will benotified if there isto bea delay to the release of marks for an assignment. 3.6 Changes to assessments Other than in exceptional circumstances, no changes should be made to the assessment profile published in this Unit of Study Guide after the end of Week 1 in any teaching period. If after this timeitbecomes necessary to make changes to an assessment,any modifications must be: Unit Moderation:SBM3203,Semester 1, 2017 Page13  madein consultation with students;  communicated to all students in writing by the Unit Coordinator; and  approved by theDean. 3.7 Assessment moderation Pre- and post-assessment moderation is a quality assurance process for ensuring appropriate assessment and the consistent marking and grading of student work. APIC does not define the proportion of marks and/ or grades that lie within pre-determined bands. Moderation may occur:  before marking individual assessment tasks (pre-assessment) to ensure markers have a shared understanding of the relevantcriteria and standards; and  after marking individual assessment tasks and before the release of marks to students (post-assessment) to ensure markers have applied the relevant criteria and standards consistently. 3.8 Appeals againstassignment marks Appeals against the mark(s) awarded for an assessment task will only be considered on the grounds that:  a Unit of Study Guide was not provided for the unit;  the assessment requirements as specified in the Unit of Study Guide were varied without the approval of theDean and without written notification to students;  assessment requirements specified in the Unit of Study Guide were unreasonably or prejudicially applied to the student;  the student believes that a clerical error has occurred in the computation of the mark; or  due regard has not been paid to an approved application for Special Consideration. Requests for re-marking must be made in writing to the Unit Coordinator within 2 weeks of the results for the assignment beingreleased. The assignment will be re-marked by an academic staff member other than the person who did the original marking. Re-marking may result in the original mark being confirmed, or the student being awardeda higher or lower mark than originally awarded. Results of re-marking are finaland may not be appealed. Unit Moderation:SBM3203,Semester 1, 2017 Page14 4. Policies 4.1 AcademicIntegrityand Professional Standards Plagiarism is the inclusion of another person’s work within your submission without acknowledgment or permission. While limited amounts of information and concepts expressed by others may be included as part of your work, each inclusion must be identified by appropriate referencing and acknowledgement to the original author. Plagiarism is regarded as a form of cheating. The penalties associated with misconduct are severe, and plagiarism may result in failure or variation of grade in the Unit. All APIC students must familiarise themselves with the APIC Academic Integrity Policy, which can be accessed here:http://apicollege.edu.au/academic-honesty/. 4.2 Other Relevant Policies, Procedures and Forms The following documentscontain important informationrelevant toall aspects ofstudying at APIC: Policies:  Assessment Policy  Academic Progress Policy  Attendance Policy  Examination Policy  Recognition of Prior Learning Policy  Student Code of Conduct  Student Grievance and Appeals Policy  APIC General Regulations Forms:  Application for Special Consideration  Application to Reduce Study Load or Overload All APIC students are expected to familiarise themselves with these documents as part of their rights and responsibilitiesas an APIC student. Unit Moderation:SBM3203,Semester 1, 2017 Page15 5. Student Support 5.1 Academicand LearningSupport Students’ first point of contact for academic support is their tutor or lecturer. Contact details for relevant staff areprovided in the Unit Overview, Section 1of this Unitof Study Guide. Students will be advised in class of the consultation hours for this Unit and the best means for contactingindividualteaching staff. APIC also provides a range of workshops and tutorials to support students with study skills, academic writing and English language learning. These services are open to all APIC students free of charge. Students may access these services either by referral from a lecturer or tutor, or by speaking directly to a member of staff at their campus reception desk. 5.2 Technical Support APIC provides a 24/7/365 OLS technical support service to its staff and students. To access this service please call 1800 092 652 and select option 1 for students. The technical team will take a step-by-step approach to resolve queries, and will automatically escalate unresolved tickets to a local APICOLSadministrator. Weaim to resolve any technical issue within 48 hoursofthe issuebeingreported. 5.3 Student Services Support Students who feel overwhelmed by their studies or living in a new country are strongly encouraged to make an appointment to see the Welfare and Engagement Officer at their campus. APIC’s Welfare and Engagement Service provides free confidential support and personalised assistance to help students to manage their personal issues and help develop strategies to concentrate on their studies and get more out of their APIC experience. APIC’s Student Services team can be contacted at [email protected], or by speaking to a member of staff atthecampus reception desk. All student application forms can be accessed fromhttp://apicollege.edu.au/currentstudents/forms/. Unit Moderation:SBM3203,Semester 1, 2017 Page16 APPENDIXA-AssessmentInformation Assignment 1:Case study Due date: Week 9,Sunday, 7 May 2017 Group/individual: Group assignment Word count: 1500 Learning outcomes: Click or tap here to enter text. Weighting: 15% AssignmentDetails: Case Study: Wipro Consulting Services Building an Optimal Global Configuration in Business and IT Consulting Industry In the Wipro Consulting Services (WCS) board met at the Wipro Headquarters in Bangalore,India, in December 2008, to review the progress of the consulting division had made since being set up in June 2008, T.K. Kurien, president of WCS, commenced his address by setting out the exciting path for WCS: Innovation remains a key focus for companiesseeking to spur growth, and delivering innovation is our fundamental value proposition. Built on a combination of process excellence, quality framework and service delivery innovation, we are seeing exceptional demand for our consulting expertise. Our consumers are now asking for higher-level advisory services to complement our world-class IT and IPO services. WCS is thus uniquely positioned to help clients in setting the agenda for strategic cost reduction, capital efficiency, and improve customer experience in transformation related programs. Sitting next to Kurien was Kirk Strawser who had joined WCS early during the week as its global head of consulting services from Capgemini consulting. Having listened to Kurien and other speakers, he then spoke out,striking a note of caution: Innovation on its own is not sufficient. We need to do a number of things before we get there. First we need to emphasize our cost leadership. Clients want industry specific, integrated solutions (Consulting, IT, Product Engineering, BPO) delivered using innovative, accelerated approaches that drive measurable improvements in critical metrics such as free cash flow and return on equity. Second we need to really work on our global delivery capability. We need to start hiring young bright MBA graduates from top Indian business schools, train them as analysts for a year in India by assigning them to consulting team and rotate them globally on live engagements. Third we need to start engaging with potential customers who have no transactional history with the Wipro Technologies. The technology consulting business which had started as a strategic initiative within Wipro Technologies eight years ago in the backdrop of 2001. IT slowdown had now matured into a thriving business. To fully take advantage of the opportunities this sector had to offer, Wipro had Unit Moderation:SBM3203,Semester 1, 2017 Page17 set up WCS as a dedicated organization with its own structure. But to become a business leader in technology consulting, WCS needed to go further. It needed the independence and strategic focus that come from operating as a separate unit within Wipro, while at the same time taking advantage of its parent’s prowess in technology and impressive customer base. Courtesy: This case was prepared by Joseph Lampel, Ajay Bhalla and Kaivalya Vishnu (2011) Case questions: 1. How far could the WCS leadership go in developing its own identity, committing resources to scale up, and developing its own model for global delivery? 2. Was WCS focusing its strategy on the following three dimensions in order to make this happen? (hint: branding and positioning, scaling, product differentiation from competitors.) Discuss. 3. Was WCS reexamined the global delivery model? Discuss. 4. Illustrate the strategy for long term perspective business relationships. Instructions to the students: Please do a good research to bring evidence while you answer the questions. The negative marks will be allocated for just reproduce the theory from website or text book. Marking Criteria: Click or tap here to enter text.