12/19/2016 ALEC RubricBuilder https://app.secure.griffith.edu.au/alec/index.php?v=print_preview&a=3&rubric_id=33207 1/1 Rubric Builder Rubric 33207 Program Bachelor of Business Course Code 3019MKT Course Title Franchising & Small Business Semester Offering Trimester 1 2017 Assessment Task Market Entry Blueprint Assessment Weighting 40 Objective Name Criteria Excellent Very Good Good Satisfactory Unsatisfactory Written Communication 5% Introduction and/or purpose Excellent introduction and Executive Summary. Provides a very clear purpose which ensures all areas relevant to the blueprint are clearly outlined. Good introduction and Executive Summary. Provides a reasonably clear purpose which ensures most areas relevant to the blueprint are clearly outlined. Fair introduction and Executive Summary. Addresses some points but lacks detail. Important areas relevant to the blueprint are outlined. Poor introduction and Executive Summary. Addresses limited points and lacks detail. Some areas relevant to the blueprint are missing. Very poor or nonexistent introduction or Executive Summary. Inadequate statement or purpose for the blueprint. Written Communication 20% Content knowledge Demonstrates a balanced and very high level of detailed knowledge of core concepts by providing a very high level of analysis. Student provides significant insight into the area of interest. Demonstrates a balanced and high level of knowledge of core concepts by providing a high level of analysis. Student provides good insight into the area of interest. Demonstrates a reasonable level of knowledge of some of the core concepts by providing some level of analysis. Student provides some insight into the area of interest. Demonstrates limited knowledge of core concepts by providing a limited level of analysis. Student provides few insights into the area of interest. Demonstrates little, if any, knowledge of the core concepts with extremely limited, if any, analysis. Student provides misinformed/misguided insight into the area of interest. Theoretical Knowledge 15% Ability to apply the theory to the development of the blueprint. Development of insightful and logical arguments in a concise and articulate manner. Arguments are excellent in terms of clarity and persuasiveness. Development of logical arguments in a concise and articulate manner. Arguments are generally clear and persuasive. Most arguments are logically developed in a concise and articulate manner. Arguments lack clarity and persuasiveness some of the time. A basic level of logical argument developed. Arguments lack clarity and persuasiveness in a number of areas. Not developing logical arguments. Presenting arguments that are generally unclear and not persuasive. Theoretical Knowledge 15% Ability to communicate the rationale for applying the theory to the blueprint. Convincing, defendable and clear reasons for theory application that uses relevant resources. Defendable and clear reasons for theory application that uses relevant resources. Generally clear reasons for theory application that uses relevant resources. Rationale identified for theory application but the rationale is not properly developed or irrelevant resources are used at times. No rationale presented; rationale is unconvincing and unclear; irrelevant or no resources used to support rationale throughout. Theoretical Knowledge 20% Ability to reflect on the theory in the context of developing the blueprint. Deep reflection and complex links made from theory to the blueprint. Deep reflection and general links made from theory to the blueprint. Reasonable reflection as demonstrated by the ability to reflect on the 'what' and 'why' of the blueprint. Basic reflective skills as demonstrated by the ability to reflect on the 'what' but not 'why' of the blueprint. No demonstrated reflection of theory presented. Written Communication 5% Organisation or structure Ideas are arranged in an extremely logical, structured and coherent manner. Transition statements are clearly used as a guide. The ideas are arranged in a fairly logical, structured and coherent manner. Transition statements are generally used as a guide. The ideas are arranged in a logical, somewhat structured and coherent manner. Transition statements are used at times. The ideas appear less logical and structured and are presented in a fairly incoherent manner. Transition statements are rarely used. There is little, if any, coherent structure to the document. The document appears very confusing with no use of transition statements. Written Communication 15% Sources/evidence Utilises current, appropriate and credible sources which strongly support the case for the blueprint. Utilises mostly current, appropriate and credible sources which mostly support the case for the blueprint. Utilises some current, appropriate and credible sources which at times support the case for the blueprint. Utilises few current, appropriate and credible sources which provide limited support for the blueprint. Utilises little, if any, current, appropriate and credible sources which provide little, if any, support for the blueprint. Written Communication 5% Conclusion/ summary The blueprint presents a detailed and focused summary of the ideas presented; drawing clear and well thoughtout conclusions. The blueprint presents a fairly detailed and focused summary of the ideas presented; drawing fairly clear and well thoughtout conclusions. The blueprint presents a somewhat detailed and focused summary of the ideas presented; providing some evidence of conclusions. The blueprint provides limited detail with no clear summary of the ideas presented; drawing limited conclusions. The blueprint fails to provide any clear evidence of the ideas presented; drawing no clear conclusions.