3019MKT Franchising and Small Business Trimester 1, 2017 Assessment 4 Market Entry Blueprint Due date Week 13 Friday 2 June (5 pm) Instructions Committing financial and personal resources to owning and operating a franchise or independent business is a serious undertaking. The success of the enterprise will depend on how diligent you are at each of the five phases of being in business, namely (a) Deciding on self-employment or employment, (b) Getting ready for business, (c) Starting the business, (d) Growing the business and (e) Exiting the business. For this assignment, you have decided to go into business. You have a choice of buying a new franchise from an existing franchise brand or establish a new independent business. Each mode of entry requires a different approach before, during and at the end of the business life cycle. You are required to prepare a Market Entry Blueprint that addresses and defends the following: 1. Your reason for choosing self-employment 2. Your choice of industry - retail goods, wholesale goods or service industry 3. Your choice of participating in business- buy an existing business, buy shares in an existing business, and establish a new business 4. Your choice of channel to market - physical, online and omni channel 5. Your choice of business model - franchise or independent small business 6. Your choice of legal structure - sole trader, partnership, company or trust 7. Your decision regarding contracts and agreements, tax registrations, insurance, human resource, corporate image, marketing, digital presence/SEO, licenses and banking arrangements 8. Your choice of financing the business 9. Your revenue and cost budget 10. Your plans for resource management, staff training and incentives and customer relationship management (CRM) 11. Your key performance indicators (KPIs) to monitor business performance 12. Your local area marketing, advertising, promotion and resourcing plans 13. Your plan to manage your supply chain and your capacity to grow intellectual property assets 14. Your plan to exit the business Length/Time 3000 - 3500 words (Written report) Weighting 40% Marking criteria A rubric containing the marking criteria for this assessment is on the Learning@Griffith course site. Submission Via Safe Assign on Learning@Griffith course site Assessment Tips: • Refer to the GBS Resources Bank (via tab in Learning@Griffith) for instructions on how to write a business report and how to reference. • You will need to provide references in this assignment and apply relevant theories and concepts to analyse and justify the problem. • The Market Entry Blueprint must be your original work. • Do not be tempted to use material available on the internet inappropriately as this may trigger a breach of academic integrity which may result in a severe penalty such as failing the course or exclusion from the University.